Rhyme Report

Published on June 15th, 2019 | by Hype Editorial


Lil Pete Releases “Toast” Video

San Francisco rising star, Lil Pete, just released the video for his new single, “Toast.” The release serves as an early birthday celebration for Lil Pete, who turns 23-years-old this Saturday. The video is directed by Adrian Per and was filmed at a mansion on the California coast. “Toast” is the second single from Lil Pete’s forthcoming debut project, HARDAWAY, that’s set to release this summer.

Since his debut in 2017, Lil Pete has quickly established himself as the leading voice of San Francisco’s inner city. Over the last two years, Lil Pete’s independently released videos have consistently generated staggering numbers, surpassing 10 million views apiece on 2017’s “Never Understand Me” and “In This Life,” as well as 2018’s “Impatient Freestyle.” Singles like “It Aint Shit” and “No Lie,” featuring 03 Greedo, have found similar success. Together, the tracks are over 10 million plays, with “No Lie” named by The Fader as one of the “best new rap songs out right now.” This early success has only encouraged Lil Pete to push himself harder, working tirelessly to deliver what he considers is his proper debut album.  “I worked really hard on HARDAWAY; it’s like my debut,” Lil Pete shares. “I Made A Promise and 4EverFocused were tapes. I spent so much time on this album. I feel like I gotta go hard and make a way.”

In May, Lil Pete released the project’s first single, “Honest.” The video for “Honest” earned over one million views in just two weeks and earned praise from Hypebeast who spotlighted Lil Pete’s crossover potential and his knack for “constantly keeping speakers knocking and shattering on streets in every Bay Area hood.” Lil Pete, who is of Filipino, Mexican, Black and Native American heritage, has built a strong tie within his community. Their kinship’s been built over shared stories of trials and tribulations, and on “Toast,” Lil Pete commemorates his success and what he plans to do with it. “I’ve just been saving so I can help out family, friends, and be a homeowner at a young age,” he said. He wants to put a roof over those struggling and be the voice of the new Bay.

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