Published on June 18th, 2019 | by Hype Editorial0
Rotimi Blends Afrobeats And R&B With New Single “Love Riddim”
This month marks the arrival of Rotimi’s Walk With Me album, the artist’s first full-length release since parting ways with 50 Cent‘s G-Unit imprint. The project is host to a number of tracks that give the fans a true representation of the evolving artistry of the Power star, including lead single “Love Riddim.”
With the effort, Rotimi also shares accompanying visuals for the cut, employing an elaborate new clip that features appearances from the likes of Apryl Jones, Serayah, even one Michael Blackson as the singer’s likeness literally follows around a love interest while serenading her with sweet nothings of a forbidden love.
Rotimi’s R&B language has changed over the years, from lust-tinged vocals on tracks like “Kitchen Table” to soca chords on “Want More.” After taking some time to examine his musical journey, the multi-talented artist has returned with “Love Riddim,” a cohesive blend of Afrobeats and R&B styles perfect for any dance soirée.
Rotimi’s charting 2017 debut EP, Jeep Music, Vol. 1 features guest verses from 50 Cent and T.I. as well as his breakthrough single “Want More.” The project cemented Rotimi as a strong vocalist and songwriter with a knack for sultry slow jams. Looking ahead to his forthcoming EP, Walk with Me, slated for a May 2019 release, Rotimi is proud of the time he’s put in. “I want my fans to understand that this is something unique,” he says.
While the sun-tinged lead single “Love Riddim” epitomizes a summer anthem, Walk with Me is a dynamic, genre -spanning project. “It covers all aspects of emotions,” Rotimi adds. With this young artist, there’s no label that could define him. A true creator at his core, Rotimi’s motto encapsulates both his attitude and his art: “No limit.”