Published on July 17th, 2019 | by Darren Paltrowitz0
A Look At How The VELCRO Brand Is More In Tune With Pop Culture Than Most Other Brands Today
VELCRO is in rare company as one of those concepts where the genre and the brand are one in the same. Just like making a “xerox,” grabbing a “kleenex,” ordering a “coke” or “Googling” someone. You hear the name and with that one simple word you know exactly what is being referenced.
To celebrate the 50th anniversary of the lunar landing, Velcro Companies commissioned indie-pop band Walk Off The Earth to release a new cover and music video of the classic Police song “Walking On The Moon” using VELCRO Brand fasteners as instruments to create a one-of-a-kind sound.
The music video was released this month to celebrate the July 20, 1969 lunar landing, paying homage to the ingenuity and versatility of the VELCRO Brand fasteners that helped make the moon landing possible. VELCRO Brand ONE-WRAP straps, VELCRO Brand Industrial Strength tapes and VELCRO Brand EASY HANG straps are reimagined as musical instruments to create one-of-a-kind percussion. They are also used in costumes and props throughout the new “Walking On The Moon” music video.
“Working with Velcro Companies to celebrate the 50th anniversary of one of mankind’s biggest achievements was an incredible opportunity to do something fun with the iconic VELCRO Brand products,” began Gianni Nicassio from the aforementioned Walk Off The Earth. “The strength, durability and versatility of VELCRO Brand fasteners allowed us to stretch our creativity for this music video and deliver an eye-popping way to celebrate this incredible milestone.”
Notably, NASA engineers favored VELCRO Brand hook and loop when designing equipment for direct use in outer space. VELCRO Brand products were corrosion-proof, durable and flexible. They could be used to support astronauts in orbit and connect vital equipment to the exterior of NASA spacecraft.
“NASA repeatedly turned to Velcro Companies to design and engineer an extensive range of hook and loop fasteners that could solve certain perils of space travel and help ensure the success of arguably one of the most momentous occasions in human history,” said Bob Woodruff, CEO of Velcro Companies. “It’s the ultimate test of any product to say it can successfully manage the rigors of space flight; and those same VELCRO Brand space-tested fasteners are still trusted today to provide solutions, from hanging to organizing, to help customers accomplish missions in their everyday lives.”
VELCRO Brand hook and loop covered approximately 3,300 square inches of the Apollo 11 command and lunar modules’ interior and exterior. These uses, some of which were specified by the mission astronauts themselves, included heat shields, instruments secured to space suits, anchoring astronauts’ feet in boots, watch straps, and securing camera equipment.
Many NASA instruments featuring VELCRO Brand fasteners are on display in the National Air & Space Museum in Washington, D.C. Others are now prized, private possessions. The wristwatch featuring the VELCRO Brand watchband — as worn by NASA commander David Scott while walking on the moon in 1972 — recently sold at auction for more than $1.3 million.
Ultimately today, VELCRO Brand products — with the same space-tested technology provide consumers with endless possibilities — are grounded in everyday life. From organizing garages with VELCRO Brand EASY HANG straps and securing wires and cables with VELCRO Brand ONE-WRAP ties, to hanging tools, lighting and other household items thanks to VELCRO Brand Industrial Strength tapes, VELCRO Brand continues to innovate to make life easier. More than 400 active patents and numerous trademarks are currently held by VELCRO, including the VELCRO trademark itself.
Meanwhile, VELCRO is sending one lucky winner and a friend to see the band Walk Off The Earth live in Seattle, plus a trip to the Space Needle. Check out the Facebook contest here. Enter by commenting with your favorite moon emoji by midnight on July 21. More on this contest and all things VELCRO can be found online by visiting the company’s official website at www.velcro.com.