New Orleans, LA – NBA Hall of Famer and Chairman an..." />Isiah Thomas, Chairman and CEO of Cheurlin Imports Partners with AT&T Humanity of Connection and Essence to Celebrate the 25th Essence Festival – The Hype Magazine

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Published on July 11th, 2019 | by Landon Buford


Isiah Thomas, Chairman and CEO of Cheurlin Imports Partners with AT&T Humanity of Connection and Essence to Celebrate the 25th Essence Festival

New Orleans, LA – NBA Hall of Famer and Chairman and CEO of Cheurlin Imports, partnered with Essence Communication Inc. and AT&T’s Humanity of Connection, to celebrate the 25th Anniversary of Essence Festival by serving Thomas’s Cheurlin Champagne as the featured Champagne of Essence Fest from July 5th-7th in New Orleans, LA.

Cheurlin Champagne was served the AT&T’s Humanity of Connections Kick-off event, “Bubbles and Brunch,” which was co-hosted by the National Basketball Players Association and The Shadow League, and honored Traci Otey Blunt, SVP Corporation Communications, NFL;  and Michele Roberts, Executive Director of the National Basketball Players for their trailblazing careers as philanthropist and women in sports.

(Pictured: Michele Roberts, Executive Director of the National Basketball Players Association; Claudia Jones, Claudia Jones, Vice President, Public Affairs & Federal Media Relations, AT&T; Isiah Thomas, NBA Hall of Famer & Chairman and CEO of Cheurlin IMPORTS, Traci Otey Blunt, SVP Corporate Communications, The National Football League; Tanya Lombard, VP of Multicultural Engagement and Strategic Alliances, AT&T.)

“It was important that I partner with a corporation like AT&T Humanity of Connections for my participation in the 25th Essence Festival,” Thomas said. “Connectivity is a part of what holds our communities together. Having the opportunity to honor Traci and Michele for their groundbreaking careers as entrepreneurs, philanthropist and women in sports felt like the natural message we wanted to connect and convey to our audience.”

Cheurlin Champagne was also served at the Beauty Bar, a VIP experience for festival attendees who visited the Beauty Carnival; a curated experience of beauty influencers and health and wellness experts, in celebration of Black Beauty.

(Pictured: Isiah Thomas’s Tasting at Essence Festival Beauty Carnival)

“When producing Cheurlin Champagne, it was important that I focused on making a product that would drive awareness of the actual nutritional health and ingredients found in alcohol. We are in an age where people are becoming more aware of what they eat and how their diets impact their overall health,” Thomas said. “That’s why I chose to make a product that had low to no added sugar and would combat the ‘hangover’ feeling consumers get when drinking some other champagnes.”

During the celebration, Thomas also participated in a toast with Richelieu Dennis, President of Essence Venture and Jack Dorsey, Co-Founder of Twitter and CEO of Square at the Black Global Economic Forum, a panel where seasoned business moguls and inspiring entrepreneurs illuminate the road ahead towards building economic empowerment and generational wealth.

(Pictured: Richelieu Dennis, President of Essence Venture; Jack Dorsey, Co-Founder of Twitter and CEO of Square at the Black Global Economic Forum;Isiah Thomas, NBA Hall of Famer & Chairman and CEO of Cheurlin IMPORTS

The champagne was also served at a series of other events through the festival, including The Black Wine Experience, along with AT&T Humanity Connection leadership events that highlighted legendary leaders like Al Sharpton and Marc Morial.

About ISIAH Imports/Cheurlin Champagne :
Born and raised on Chicago’s West Side, Isiah Lord Thomas III’s professional career spans more than three decades in sports, business, and entertainment. Isiah has garnered worldwide attention for his contributions in all levels of professional basketball, including induction into the NBA Hall of Fame, and for his distinctive business start-ups and philanthropic endeavors.

A wine and champagne enthusiast, Isiah wanted a bottle of great tasting champagne without the added sugar found in most brands. His research revealed France’s champagne growers pay homage to nature focusing on soil, topography, and climate. Isiah concluded that artisanship was the answer and the future of champagne. His pursuit led him to the Cheurlin family who has crafted France’s finest champagnes since 1788. Confident they are the region’s best producer of champagne – an alliance was born.

For more information on Award-winning Cheurlin Champagne products, visit

About AT&T Humanity of Connection:
The Humanity of Connection is a special profile of dynamic stories about AT&T and community leaders who embody the foundation of excellence. It is a conversation about people who elevate the community. It defines the essence of their spirit and inspires all to feel empowered. By shining a light on the people, places, and moments that celebrate us, AT&T providing a platform to honor the innovators who move the culture forward.

About Essence Communications Inc.
Essence Communications is the number one media, technology and commerce company dedicated to Black women and inspires a global audience of more than 24 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned, technology-driven company focused on merging content, community, and commerce to meet the evolving cultural and lifestyle needs of people of color.

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Washington State Graduate Past Interviews include Grammy Award Winner Kenny G, David Banner, WNBA President Lisa Borders, What's Trending's CEO Shira Lazar, Ice Cube, NBC's Chicago PD LaRoyce Hawkins, Family Matters Darius McCrary, En Vogues Maxine Jones, Team USA Track & Field Member Norris Frederick, James Kyson, WNBA Great Lauren Jackson, and more.

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