Published on July 22nd, 2019 | by Guest Editor0
LOOP, a Woman-owned Marketing, Management and Impact Agency Officially Launched its West Coast Division this Saturday, July 20, 2019
LOOPFEST: Summer of Midas made a splash in Los Angeles with an inaugural annual pop-up poolside festival. Celebrity sightings included Actor Lamorne Morris, Anthony Anderson, Tye White, Rocsi Diaz, John Wall, Dolvette Quince, Indyamarie Jean, and Maestro Harrell. Influencers in attendance included Candice Craig, Wes “Wuz Good” Armstrong, Melvin Gregg, Jerry Purpdrank, Roshon Fega and Music Executives Spotify Head of Artist and Talent Relation Chaka Zulu and Dash Radio Vice President, Grammy-nominated DJ Clinton Sparks, plus many more of Hollywood’s emerging talent. The all-day White and Gold themed pool party event celebrated success, community and collaboration in the entertainment industry with an immersive music, food, fashion, art and technology by diverse business owners and multicultural creators.
The LOOP Artist Showcase was performed poolside on the basketball court and debuted Dallas Rapper Jimmy 5 (AKA Cinco Grande), featuring King Chip, Candice Craig, GHOSS, Tish Hyman, pineappleCITI, and a surprise performance from Gutta. DJ sets provided by Jazzy Jeff protégé DJ Ferno, NBA DJ Authorize, and Celebrity DJ Rocsi Diaz. Atlantic Records’ pop star Nikki Vianna announced her departure from a mega-firm to join LOOP Management, and will now be represented by co-founders Alisa Jacobs and Antoinette Williams.
The event welcomed partygoers with the LOOPWAGON, a vintage 1971 Volkswagen Van. The VIP RV experience included top shelf spirits tasting onboard of Tequila Don Julio 1942, Johnnie Walker Blue Label and CÎROC VS Fine French Brandy, and BABE Sparkling Rosé.
The culinary offering included delectable, cuisine created by Chef Ernie Bush of Cream Catering, cocktails by female mixologists Mad Diva Concierge, CBD-infused treats from Hakuna Supply and gourmet vegan munchies by Fry Daze Gourmet Vegan Munchies. Festive, inflatable decorations were designed by OC Balloon Bar and customized LOOP dual-sided photo booth courtesy of GifCube. Guests were pampered with onsite massages by Royal Treatment Wellness. Special thanks to Lamorner Brothers, Twelve Rivers Realty and SGE Realty.