Rhyme Report TheParlotones-Antidote-OfficialVideo

Published on August 8th, 2019 | by Hype Editorial

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The Parlotones release cinematic music video for brand new single “Antidote”

The Parlotones release cinematic music video for brand new single “Antidote”
“The Parlotones – China” Album Available Online And In All Good Music Stores Nationwide.

The Parlotones release their latest single “Antidote” from the current studio album China and drop with it a brilliant cinematic Siren inspired music video.

Written by Parlotones member Rob Davidson, “Antidote” plays with a dark theme while wrapped in an upbeat 80’s inspired feel. Davidson delves into the writing and production of the song, adding: “The song tackles the theme of ‘last chances’ and admitting fault in one’s self. It pleads for one more shot at being the person the other one deserves by changing their selfish ways and growing as a person. Originally written as a piano ballad, it took on an 80’s synth pop vibe reminiscent of Pet Shop Boys/Depeche Mode to create a more upbeat song but with a darker undertone. It asks for forgiveness but also knows you have to sleep in the bed you made.”

The music video adds a brilliant visual scape to the song with the concept inspired by the lyrics taken from the chorus. “The idea came from the lyrics ‘You’re the ocean, I’m the sea. You’re the voice that calls to me’, which in my opinion represented the lust struggles of the Sirens and sailors,” explains Music Video Director, Ryan du Toit from Dutwaa Creative Agency+. He continues, saying “The story to be told was a reflection of love struggles in today’s life, which is shown in the video by visualising ‘capture, lust, allure, death and entrapment’. During the video the idea was to show all the past lovers dead in the water, but all warning signs are ignored. A man set on course to find love no matter the consequences.”

The Parlotones are renowned for delivering incredible music videos and the same is to be said for “Antidote”.

The video was filmed on location in Sasolburg in a container which was converted into a Water tank. With so many cleverly worked shots and scenes around the concept, one is an interesting addition. While watching the “Antidote” music video, the viewer will see the Siren releasing eggs from her mouth. What happens here? Du Toit clears it all up, “In order to crudely show ‘an act of lust and sex’ without having sex – the Siren passes eggs from her mouth in order to impregnate his thoughts that she’s the one or ‘trust me – I love you’. The Egg scene also shows how generally weak men are when a woman unfolds her beauty.

Eventually a story unfolds of a Siren who lustfully attracts a man into her world. It seems she gets captured by him or ‘kept’, but who is the one being captured? Unfortunately for the man it turns out to be himself and he suffers like her past lovers…… DEATH BY LOVE.”

The band’s 20th anniversary sees a brand new studio album titled ‘CHINA’ released both locally and internationally. Recorded over a four-month period at High Seas Studios in Johannesburg, the creative process commenced with lead singer Kahn spending a period of time in England with a selection of renowned songwriters to establish the path the album would take.

Working with the likes of two time Ivor Novello Award winner and Grammy-nominated songwriter Sacha Skarbek (best known for writing James Blunt’s hit singles “You’re Beautiful” and “Goodbye My Lover” as well having worked with artists such as Adele, Lana Del Rey, Jason Mraz, Tears for Fears, and many more), Richard Archer (singer-songwriter, lead vocalist, guitarist and principal songwriter of indie rock band Hard-Fi), Get Cape, Wear Cape, Fly musician Sam Duckworth and a selection of other songwriters the foundation of the album was born.

The album offers 14 tracks that are sure to appeal to the band’s fans around the world, as well as open them up to a whole new audience with their ever-evolving sound, yet still maintaining that signature Parlotones sound.

“It’s quite an exciting year for us, releasing a new album to celebrate 2 decades coupled with a local and international tour…it’s kinda surreal coz it feels as fresh and as exciting as when we first started but it’s an adventure that’s spanned 20 years”, says Kahn Morbee. “We are really looking forward to bringing a new, yet familiar sound to all of our fans and allowing them to interpret what each song means to them. The songs mirror the human journey and reflects our melancholic as well as blissful sides laced with questions about life and our perspectives. We’re all thrilled about the end result and can’t wait to share it with the world”

The Parlotones may have been together for a lifetime, but their journey has only just begun….

Stream/Order ‘China’: 
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