Welcome To The West Festival Co-Producer EDIdon Discusses the Sophomore Year of the Event And Its Importance – The Hype Magazine

Live Sessions

Published on August 15th, 2019 | by Jerry Doby


Welcome To The West Festival Co-Producer EDIdon Discusses the Sophomore Year of the Event And Its Importance

Back Story – After its sold-out inaugural year, Cabana Life Concerts is revving up for their second annual “Welcome To The West” music festival set for Toyota Arena Arena in Ontario, California on Friday, September 20, 2019. Tickets are on sale now and available at https://thewestfestival.com.

The sophomore year continues to embody the full essence of being on the west coast; it is for the west, by the west, in the west. Last year the event hit capacity after selling 5,500 tickets – a stellar achievement for a first-year festival.

It was just one year ago when Nipsey Hussle headlined the first-ever “Welcome To The West” music festival. After his tragic death in early 2019, producers are planning a main stage tribute in his memory stating, “It was truly an honor to have had such an inspirational and socially impactful artist play as our first headliner. We look forward to celebrating Nipsey Hussle’s legendary musicianship and remembering his positive influence on others, as the music community and beyond continue in mourning his passing.”

“Welcome To The West” exclusively embraces west coast culture and lifestyle. Everything present at the festival is homegrown and strictly related to the west coast—this includes the lineup. Every artist, product and vendor at this festival has made their mark on the west coast—it’s the only premium, all-inclusive west coast music experience on the market. Ice Cube, Los Angeles resident, will be headlining the event. Other artists on the lineup include Bone Thugs-N-Harmony, Roddy Rich, Dom Kennedy, DJ Quik, King Lil G, and Malaynah, among others.

Cabana Life Concerts has been in operation for 3 years, hosting over 70 shows in that timeframe. Cabana has worked with multiple arenas and nightclubs on both a domestic and international scale. They have worked with the likes of Gucci Mane and Ty Dolla $ign; if they’re in hip hop, Cabana Life has worked with them.

From legends past, present, and future, fans can catch them performing LIVE at the 2n d annual “Welcome To The West” Music Festival. It’s more than music—it’s a brand, a culture, and a lifestyle.

The Hype Magazine got festival co-producer EDIdon on the line to discuss how the festival came together, what they learned from the inaugural event and what he and his partner Jason are most excited about for this year’s festival.

For more information on Welcome to the West visit https://thewestfestival.com.

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About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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