Lifestyle

Published on September 13th, 2019 | by Darren Paltrowitz

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Have You Seen The New “Mixology Old Fashioned VAP” From Hennessy? 2019 Holiday Gift Idea!

The largest cognac producer in the world, the roots of Jas Hennessy & Co. — better known as Hennessy — go back to 1765. Known to sell around 50 million bottles per year, Hennessy is appreciated by adults of all ages, as immortalized in songs by Tupac Shakur, Snoop Dogg, Drake, Kanye West, Busta Rhymes, Mobb Deep, Dej Loaf and Tech N9ne. The company also appeals to the literary scene, sponsoring the New Irish Writing competition in the Irish Independent, having helped launch the careers of Frank McGuinness, Dermot Bolger, Anne Enright and Hugo Hamilton.

One of Hennessy’s more popular offerings is the Hennessy V.S.O.P Privilège, which is currently paying tribute to 200 years of brand heritage with the release of a new limited-edition anniversary carafe. The carafe masterfully weaves together modern design components with elements that pay homage to the brand’s past; specifically recalling the date in March 1818, when the future King George IV of England received his specially commissioned “tierçon cask of excellent quality old pale” from James Hennessy. Since Hennessy’s founding, the Hennessy and Fillioux families have approached Cognac-making differently, together. With what would be called Hennessy V.S.O.P Privilège, James Hennessy and Jean Fillioux created a new style of Cognac that would transform the art of cognac-making, inspiring the future “Very Superior Old Pale” designation along with other cognac history.

With the new Mixology Old Fashioned VAP, Hennessy is celebrating the Golden Age of cocktails with the legendary Old Fashioned. The first recorded definition of a cocktail in history – “a stimulating liquor, sugar, water and bitters” – would later become “the Old Fashioned” in 1881 in Louisville, Kentucky in honor of a mixologist who then brought the recipe to the Waldorf-Astoria Hotel bar in New York City. This particular set includes one 750mL bottle of Hennessy V.S.O.P Privilège, one jigger, and features an Old Fashioned cocktail recipe on the back of the VAP.

Ideal for gifting and at-home drinking occasions with friends and family during the holidays alike, the Mixology Old Fashioned VAP — Season 2 of Hennessy’s “Oh So Classic Cocktails” series — also manages to look cool. Presented in a classy red box, it would even look great on a bookshelf or next to your favorite board game. Any way you slice it, it is never too early to start preparing for the upcoming holiday season, and this item not only carries major brand appeal, but also an appealing price-point.


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.


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