Introducing… 2X GRAMMY® Award-Nominated Singer/Songwriter Lonr.

Marking his official debut, singer/songwriter Lonr. introduces not only himself, but a singular sound and a budding world on his very first single “A.M.” today via Epic Records.

The New York-based artist, songwriter and producer fashions hauntingly hypnotic alternative R&B from nocturnal production and confessional lyrics on “A.M.” With its combination of keyboard echoes, slick verses, and a sweeping refrain, the track turns up at just the right moments, blending emotion and elation at once. It hints at a whole lot more to come.

Capturing the fun and spirited side of his craft, Lonr. wrote “A.M.” after visiting Los Angeles, where he was born, for one of the first times since moving away as a young child. “I wanted to do it big,” he says. “I wanted to party. My music can be serious, but there’s also a fun side—there are many sides to my personality. You hear it on ‘A.M.’”

“A.M.” paves the way for his upcoming fully immersive debut project, Land of Nothing Real, arriving this Fall.

Tomorrow, Lonr. hits the stage at the inaugural Lights On Festival curated and headlined by trusted collaborator, H.E.R. He joins a powerhouse lineup on stage at Concord Pavilion in Concord, CA, fitting in perfectly alongside, Daniel Caesar, Ari Lennox, Lucky Daye, Kiana Ledé, Marc E. Bassy, Jhene Aiko, and of course, H.E.R.

About Lonr.

Emerging from under a quiet shroud of mystery, Lonr. arrives as a singular and cinematic talent whose vital and vibrant vision piques fascination as it blurs the lines between soul, soundtracks, and simmering Hip-Hop.

After being uprooted from Los Angeles as a child and moving to Cape Cod, MA, Lonr.grew up feeling like the odd one out. Upon installing music software in high school, heentrenched himself in beat-making, creating his own universe to exist in. Inspired by the likes of Pharrell, OutKast, and Tyler, The Creator as well as film scores for Star Wars, Interstellar, and The Pursuit of Happyness, he developed his production chops and songwriting talents through countless hours by himself in front of the computer.

In 2017, he caught the attention of budding R&B star H.E.R. and became a true songwriting partner. Crafting “As I Am,” “Feel A Way,” “Hopes Up,” “Free,” “Take You There,” “Going,” and “More” together, he earned two GRAMMY® Award nominations for his contributions to the platinum singer’s discography by 2019. At the same time, he quietly assembled what would become Lonr.’s own project: Land of Nothing Real.

“I always zone out and go into my own little world,” Lonr. explains. “That’s the Land of Nothing Real. If you don’t like where you are, you can escape into another realm. This project is really about love, longing, and desire. Those topics are always on people’s minds. I’m examining them with melodic and dreamy songs.”

Capturing palpable and relatable emotion, Lonr. might just make you feel a little less alone: “I want listeners to feel like this is something new,” he says. “Most of all, I hope they resonate with me and feel like they’re being heard and not so alone in this world.”

Welcome to Lonr.’s world.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.