Hype Style/Beauty

Published on September 12th, 2019 | by Jerry Doby

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Rich The Kid Walks in Sprayground’s ‘Fight Club’ Show New York Fashion Week

Photo Credit: Brian Ach/Getty Images for Sprayground

SprayGround, the streetwear brand know for creating colorful creative tonight celebrated 9 years of success by hosting its first-ever runway show during New York Fashion Week.  For their debut runway show  the  hip fashion brand  collaborated with the the iconic film ‘Fight Club’, to create a new collection of backpacks, luggage and apparel all inspired by the hit movie, designed by Sprayground founder and creative director David Ben David. Adding to the excitement of the night was a surprise guest appearance of hip hop artist Rich The Kid who strutted out on the runway to help debut the “Sprayground Fight Club” spring summer 2020 collection. Thanks

 

Best known for their urban backpack and accessory designs, this latest collection did not disappoint the crowd and also included apparel – a new line for the company. The show attracted a number of urban notables as well as fashionistas Tori Brixx, Arta Gee and Morgan O’Connor.

Staying true to the company ethos – one that doesn’t care about the status quo, but one that goes against the mainstream and designs with attitude, Sprayground pulled in all the stops, with this cultural collaboration.

“To me, Fight Club was all about self-expression and inspired me to follow my own path and not what society pushed me to do. It’s about creating a company that is the anti-corporate America and creating an ecosystem and a platform for creative individuals to express themselves. I want SprayGround to be known as a place where fashion, hair, skin, religion and tattoos aren’t frowned upon – anything goes!” said David Ben David.


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Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.


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