BET “Hip Hop Awards” 2019 Achieves Ratings Success and Generates Growth With 1.3 Million Total Viewers Tuning in to the Telecast
BET “Hip Hop Awards” 2019 host Lil Duval (Photo: Business Wire)
THE #HIPHOPAWARDS WAS THE #1 MOST SOCIAL PROGRAM ON TV TUESDAY, OCTOBER 8
Tuesday’s broadcast of BET “HIP HOP AWARDS” 2019 raised the volume for Hip Hop and claimed ratings success across platforms. “Hip Hop Awards” 2019 garnered 1.3 million viewers 2+ during premiere night (EDAC across BET and VH1 on 10/9/19) up +9% year-over-year.* On BET alone the hip hop kudofest scored a .622 P18-49 rating, and 796K total viewers P2+. On digital, the “Hip Hop Awards” 2019 were on fire! The 2019 “Hip Hop Awards” were the #1 most social program on TV Tuesday, October 8, excluding sports programming (10/8/19).** Additional digital highlights** include:
- The 2019 Hip Hop Awards is one of the top most social Cable awards show year-to-date ranking in at #6 (1/1/19-10/8/19).
- The 2019 Hip Hop Awards generated 889K total social interactions, and grew +155% year-over-year across Instagram and Twitter (10/8/19 vs. 10/16/18).
- The most tweeted about moment of the show was Lil’ Kim receiving the Legends award.
- On the day of air, Hip Hop Awards generated over 5.8M views across Social, up +177% from year ago Day-Of (10/16/18).
- On YouTube, the awards were up +153% with close to 3.3M views.
- On Twitter, #HipHopAwards trended in the #1 spot consecutively for 3 hours in the US, and for 1 hour Worldwide. In the US, it was the top trend for 7 consecutive hours.
About The 2019 “Hip Hop Awards”
BET Networks brought together the hottest names in Hip Hop for the annual celebration that pays homage to the culture and highlights the best in hip hop music. Hosted by comedian and rapper Lil Duval from The Cobb Energy Centre, BET “Hip Hop Awards” 2019 delivered an unforgettable night of performances, cyphers, and tributes honoring hip-hop legends including Megan Thee Stallion, Juicy J, DaBaby, Saweetie, Petey Pablo, Lil Jon, Rick Ross, T-Pain, Offset, Lil Baby, Chance The Rapper, Rapsody, YBN Cordae, Anderson.Paak, DJ Hed, Kash Doll, Iman. (aka Iman Shumpert), IDK, Bandhunta Izzy, Jazz Anderson, King Los, Travis Thompson, Dae Jones, Young Devyn.
2019 “I Am Hip Hop” Award recipient Lil’ Kim performs with O.T. Genasis on BET “HIP HOP AWARDS” 2019 (Photo: Business Wire)
The first lady of Bad Boy Records, Grammy Award-winning, multi-platinum rapper, singer, actress, and fashion icon, Lil’ Kim received the 2019 “I Am Hip Hop” Award and brought the audience to their feet with a medley of her chart-topping hits.
Additionally, Affion Crockett, Chico Bean, Jess Hilarious, Karlous Miller and host Lil Duval came together for the first ever comedy cypher. In other firsts, the BET “Hip Hop Awards” also included a live battle rap hosted by Ultimate Rap League founder Smackfeaturing noted battle rappers DNA, Geechi Gotti, T-Top, and Shotgun Suge. DNA reigned supreme and won a $25,000 cash prize. Presenters for the evening included R&B superstar, Teyana Taylor, and Academy Award-nominated actor and star of “Queen & Slim,” Daniel Kaluuya, “Rap City” host Tigger, and Rick Ross.
J.Cole took the night, snagging three wins, Travis Scott took home his first win in the ‘Video Director of the Year’ and ‘Album of the Year’ categories, newcomer Lil Nas X, also took two wins for ‘Single of the Year’ and ‘Best Collabo, Duo or Group’ and Ghanaian rapper Sarkodie, took home the night’s first award, and the first ever ‘ Best International Flow’ award. For the complete list of 2019BET “Hip Hop Awards” winners visit: https://www.betpressroom.com/press-release/j-cole-wins-big-at-the-bet-hip-hop-awards-2019-with-3-wins-followed-by-cardi-b-travis-scott-megan-th/
Fans can catch an encore of the BET “HIP HOP AWARDS” 2019 Saturday, October 12 at 8 PM ET on BET.
Jesse Collins, CEO of Jesse Collins Entertainment, served as Executive Producer of the BET “Hip Hop Awards” 2019 along with Connie Orlando, BET Head of Programming and Jeannae Rouzan–Clay, Vice President of Specials, Jesse Collins Entertainment.
Join the conversation on social media by logging on to BET’s multiple social media platforms:
On BET.com: http://www.bet.com/shows/hip-hop-awards.html
On Twitter by using the hashtag: #HipHopAwards; follow us @HipHopAwards and @BET
On Facebook by liking the fan page at facebook.com/HipHopAwards
*Source: Nielsen Fast National 10/08/2019
** Source: Nielsen Social Content Ratings, linear program-level total interactions, excluding sports; Twitter Media Studio, YouTube Analytics, Facebook Insights, Listen First, Trends24, Tubular; 9/18/18-10/8/19.
About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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