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Published on October 12th, 2019 | by Guest Contributor

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Lucid’s Music Video for “Favors” Takes Aim at Rising Homeless Crisis

Lucid’s music video for his new release “Favors”, produced by JoeytheGawd & co-produced by DJ Flip-One, embodies the viewer in multiple perceptions and mindsets of everyday people when certain circumstances can change rapidly – an important note that Lucid wants to share with the world. The visuals and context behind the video is a direct correlation between what happens to millions of people across the globe on a daily basis.

“Favors” takes aim at the rising homeless crisis that our nation is facing today. With the rapid increase in the number of people and families that are becoming homeless, Lucid takes on the role of trying to shed light on the issue at hand – even taking the time to experience what it is like to be perceived as a homeless person on the street. At the end of the music video, there is a brief voiceover and video of his experiment where he speaks about how it felt and how he was viewed by others passing by.

With this record and music video, viewers will see and hear the mindsets of those well-off who disregard the homeless as if they weren’t even there, as well as the mindset of someone who will act like they have it all, yet give what little they truly have away. The video, directed and filmed by Soc, a.k.a. “Director-Based”, perfectly and seamlessly incorporates each perception and attitude that Lucid intended to portray.

In a world that continues to become increasingly more divided, filled with what seems to be more hate than love for one another, Lucid proves that compassion for your fellow brothers or sisters can be a priority. With the release of this record and video, Lucid and his fellow business partners at Azine Records Inc., soon plan to release a brand of merchandise in which 80% of proceeds will be donated directly to various homeless shelters and homeless outreach programs across the country – helping to provide aid to our homeless brothers and sisters in need.



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