Happenings

Published on October 5th, 2019 | by Dr. Jerry Doby

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Sound Royalties Hosts Vip Reception In Nashville For Legendary Producer Rudy Pérez

Sound Royalties, an entertainment industry finance firm serving songwriters, producers, performers and other creatives in music, recently hosted a private reception in Nashville honoring acclaimed composer and producer Rudy Pérez, one of the most influential figures in Latin music.

Sound Royalties honored super producer Rudy Pérez (center, with songwriter/producer Desmond Child and Alex Heiche, Sound Royalties CEO) at a VIP reception in Nashville

Sound Royalties honored super producer Rudy Pérez (center, with songwriter/producer Desmond Child and Alex Heiche, Sound Royalties CEO) at a VIP reception in Nashville

More than 250 industry leaders including recording artists, label executives and representatives of ASCAP, BMI, and SESAC gathered at Nashville’s Icon Ultra Lounge in The Gulch to celebrate Pérez and his memoir, “The Latin Hitmaker,” written with Robert Noland. The book chronicles the journey of a young Cuban refugee who survived the gritty streets of Miami to ultimately create some of the greatest music of the twenty-first century.

“Having so many of my musical friends who mean so much to me and to the music world turn out for this event was really special and humbling to me,” said Pérez. “I’ve been blessed to work with some of the most talented people in the world, and this was an opportunity to express how grateful I am to the Nashville Music Community. A heartfelt thank you to the Sound Royalties team and Alex Heiche for putting on such a terrific event!”

A five-time GRAMMY winner who has earned 19 nominations, Pérez has written and produced hits for an unparalleled roster of international superstars including Celia Cruz, Beyoncé, Julio Iglesias, Christina Aguilera, Natalie Cole, Ricky Martin, Michael Bolton, Marc Anthony, José Feliciano, Il Divo, Cristian Castro, and many others. The only Latin producer to be named Billboard’s Producer of the Decade, he has won Songwriter of the Year five times. Together with his lifelong friend and fellow Songwriters Hall of Fame inductee Desmond Child, Pérez cofounded both the Latin Grammys and Latin Songwriters Hall of Fame (La Musa Awards) and serves on the Board of ASCAP.

After welcoming guests, Sound Royalties founder and CEO Alex Heiche introduced Child who paid tribute to the guest of honor. Pérez was joined by his wife Betsy Pérez along with his manager Mike Atkins (Atkins Entertainment), Aimee Oates (wife of John Oates), acclaimed producer and songwriter Eddie Schwartz, and SESAC president Kelli Turner.

“I was personally delighted to have Sound Royalties host this special event to honor our friend Rudy, who is one of the legendary names in music,” said Heiche. “We are proud to be a supporter of the Latin Songwriters Hall of Fame, celebrating the creative talent behind the explosion of Latin music around the world.”

About Sound Royalties
Founded by CEO Alex Heiche, Sound Royalties, LLC is a privately-owned specialty finance firm that helps music industry professionals fund personal and professional projects without ever taking ownership of their copyrights, allowing for pass-through income, and empowering creatives to choose from a variety of flexible pricing options. The company’s core business is offering royalty advances of anywhere from $5,000 to $10 million. It does this by advancing artist, producer and songwriter royalties paid through music labels, distributors, publishers and PROs such as BMI, ASCAP, SESAC, SoundExchange and many more. To date, Sound Royalties has worked with a wide range of leading music industry professionals, including GRAMMY Award winners, platinum recording artists and notable music industry executives in every genre. Learn more at https://soundroyalties.com.


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Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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