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Rhyme Report

Published on October 25th, 2019 | by Dr. Jerry Doby

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Tyga and Riveting Entertainment Creates Short Film Music Video With All Star Cast

Photo Credit: Columbia Records

October 25, 2019 Hip Hop mastermind Tyga is bringing new vibes to the Fall with his latest international single, Mamacita. The song features the legendary Carlos Santana and YG.

Tyga collaborated with longtime content partner, Andrew Listermann of RIVETING ENTERTAINMENT to produce a cinematic visual that captures the true essence of the song, and illustrates  Tyga  pursuing a love interest that ultimately becomes his Mamacita. The visual is co-directed by Arrad of RIVETING ENTERTAINMENT. “From the very beginning, we took a narrative approach for this project and treated it like a film instead of a conventional video. Tyga and YG alone are already an iconic duo, but adding the Hispanic icons Carlos Santana and Danny Trejo into the mix made this the most gratifying experience for me as a director,” said Arrad.

CEO and Founder of RIVETING Entertainment, Andrew Listermann serves as the executive producer of the Mamacita video. Listermann and Tyga have worked together for over 10 years to create visuals that bring Tyga’s singles to life. “I’m excited for the world to see what we created for the video as we did something different than in the past, we made a real short film music video with just as much acting as performance,” said Founder and CEO of RIVETING Entertainment Andrew Listermann.



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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