Rao's Homemade is kn..." />Rao’s Reinvents The Eggplant Emoji & More With Its “Reci-Moji” – The Hype Magazine


Published on November 5th, 2019 | by Darren Paltrowitz


Rao’s Reinvents The Eggplant Emoji & More With Its “Reci-Moji”

Rao’s Homemade is known to be the leading brand of premium pasta sauce in the world. Ambitiously, Rao’s Homemade’s newest project is taking back the eggplant emoji, and redefining it for what is: an eggplant. To do this proper take-back, the clean label brand has launched the first ever recipe text generator and is looking to inspire millions of people around the world to freely text eggplants, peaches and other food-related emojis in order to find inspiration for their next meal.

“Emojis have become a big part in how we communicate, so why shouldn’t they be more functional?” explained Santino Certo, Senior Brand Manager for Rao’s Homemade. Continued Certo about this new development: “We understand that at times we can all feel less than inspired in the kitchen, especially when we’re short on time. Rao’s Homemade products have long been a premium option that transform and elevate meals, and Reci-Moji is no different as an on-the-go solution that turns your texting app into a cookbook — the perfect partner in figuring out what’s for dinner.”

The brand’s Reci-Moji allows its users to send an emoji, or a string of emojis, via text to S-A-U-C-Y (72829) and receive a recipe that pairs with the emojis that were sent. In turn, Reci-Moji is the new meal time-saver when you’re craving Italian but you’re tight on time, feeling uninspired, and/or looking to use ingredients that you already have on-hand. More information about Rao’s Homemade, its Reci-Moji and other recent developments from the brand can be found online at www.raos.com.

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About the Author

is a New York resident (and Long Island native) with over 15 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. In the years following, he worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Loudness, Rachael Yamagata, and Amanda Palmer.Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Format Magazine, Businessweek, The Improper, the L.A. Times, and the Jewish Journal. He has been a member of the SATW and the IFWTWA organizations as a food and travel writer.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host the recently-launched "Paltrocast With Darren Paltrowitz" podcast, as co-produced with PureGrainAudio.

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