80purppp Cements Himself As One To Watch With Debut Album ‘Violet High’ via Amuse

Independently racking up over 5 million streams on DSPs and locking in a record deal with Amuse, London-born / Canada-raised artist 80purppp never intended on releasing his music publicly when creating. Instead he wanted to keep his work to himself as a journal and a way to channel his emotions after facing his first real heartbreak. What resulted is broad neo-soul-tinged and vulnerable verses, seductive melodies, and crisp, catchy production leading to the formation of his Violet High album, which dropped today following its premiere via This Song Is Sick.

The 8 track debut is a collection of songs derived from both controversial and popular themes surrounding high-school life, through the eyes of the typical student. From up-beat and catchy anthems on difficult subjects relating to both mental health and sexuality, to slower melodic songs dealing with breakups and fake friends, Violet High is a rare and authentic view of today’s teenage angst, all while remaining relatable for all to experience.

“The origins of this project lie in the story I want to tell as an artist. The realities of high-school life impacted me significantly both directly and indirectly. I knew I wanted to document/immortalize this stage because it’s been my life. What this project means to me, is simply my story. It’s my ups and downs, hopes and fears. It is the raw essence of who I am up to this point, and why that is. I truly discovered my artistic self during my time in high-school. Some of the themes explored weren’t always easy to convey. Mental health for example, an especially controversial issue at the moment finds itself embedded in the project. Finding a way to accurately depict the message dealing with mental health, while creating a song I wanted people to actually enjoy; was hard to say the least. The truth is that we all struggle with the things nobody wants to talk about, the only difference between me and another young artist you might listen to today is that I’m not afraid to address the topics that I believe are important in our society. Recording this project for me, helped me understand myself a little more. It opened up thoughts that weren’t always easy to deal with, but overall this project gave me a better understanding of who I am as an artist, as well as a person.”