Hype Style/Beauty

Published on December 19th, 2019 | by Jerry Doby


LeBron James Stars in the UNKNWN Collection 001 Lookbook

UNKNWN has always been a reflection of the lifestyle of the owners – LeBron James, Jaron Kanfer and Frankie Walker Jr.

UNKNWN debuts their latest creation — UNKNWN Collection. This first installment features the brand’s point of view on staple silhouettes through elevated fabrications and design details. The debut is an edited collection of men’s apparel comprised of 14 clean, unbranded styles. A nod to the contemporary sport-to-fashion look.

Titled “Collection 001,” UNKNWN Collection marks the company’s private-label offerings at the designer level, and complements the brand’s existing UNKNWN Hotel and UNKNWN Sport offerings with a distinctively luxury aesthetic and quality. Neutral shades, Italian fabrics and functional hardware across the entire capsule makes UNKNWN Collection pieces timeless that set a foundation for your complete wardrobe under the label.

UNKNWN Collection 001 includes pieces across multiple categories like a refined dark-dyed cotton canvas twill tour jacket, the brand’s signature-fit hoodie updated with athletic mesh details, a double-chest pocket “shacket” (light knitted jacket) in custom-milled plaid flannel fabrics, cropped pants with single stitch “unfinished” hems, and a tight edit of t-shirts made from lightweight cotton-jersey in a classic crew-neck shape.

Signaling a new chapter in their brand, UNKNWN Collection 001 will debut on racks alongside luxury goods, designer collections, and covetable sneakers at UNKNWN’s locations in Wynwood and Aventura. The UNKNWN collection will be available on December 19th, 2019 at UNKNWN.com

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Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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