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Published on December 17th, 2019 | by Influencer

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The Bobby Effect Drops New Video for Empowerment Anthem “Own”

The Bobby Effect earned her nickname “the trill goddess” or her blend of hood sensibility and consciousness, and in her new video “Own” from latest album E11EVEN, that multi-faceted identity  is in full effect as she raps about the confidence that’s taken her this far.

Know I’m bout to cop it I don’t care what that shit cost/ Ain’t no mountain high enough big up Diana Ross/ Know my pockets fatter than the old Rick Ross/ Wrist shine hard you can turn the lights off

If Odd Future signed Nicki Minaj, you might get something reminiscent of The Bobby Effect’s sound. And “Own” makes a big statement with the name and visuals as well. The Bobby clone in scenes where she plays guest AND bellman speak to her commitment to have her own back and the monochromatic pink visuals pay respect to her femininity. “Own” is about empowering all the boss b*tches to be the strong individuals that they are. Click here to listen to “Own” and the rest of E11EVEN now!


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