Issue #123 – Digital Cover

Published on December 10th, 2019 | by Jerry Doby


Who Is Adam Best?

Neo Adam aka Adam Best is a 22-year-old musician from KZN (Estcourt) South Africa. Inspired by a variety of different sounds and styles of music. He has a very rich musical background with both his parents having dabbled in the arts themselves as youths. His late father was an all-rounder in a musical band while his mother was a vocalist in mostly theatre. He is currently based in the east of Johannesburg in an old suburb called Malvern, also known as “2094, 9side”.

His latest single ” No Chill ft SVNTN” is out on all digital platforms and tells the tale of a young man trying to reach his dreams and desires despite his trials and tribulations, as well as the long hard hours in the studio with his friends and fellow artists as they reach for the stars.

He is currently Signed to Sky Heaven an independent record label based in Johannesburg South Africa and working on his first full-length album, as his EP “Photogenic Memories” takes over stores and makes waves.

The Hype Magazine got Adam to weigh in on a few things!

From the outside looking in, who is Adam Best?

Adam best is crazy, fun, entertaining, yet humble, caring and has a big heart and he’s quite short-tempered.

What brought you to the entertainment industry, music specifically?

Growing up my mom use to take me to her theater shows. Watching her sing and act inspired me to fall in love with music, but it started off as a hobby and as time went by I became very passionate about it and decided to develop a career out of my music and I don’t see myself doing anything else besides music.

What do you want people to get from your music?

Firstly, I wanna inspire people from my home town to show them that it is possible to pursue your dreams no matter your background or where you come from. I make music because it’s something I dreamt of doing for a long time. In that way, I instill hope in the hopeless that anything you set your mind to is possible.

Tell us about your current project.

My next project is titled “COLD SUMMER” it will be a mixture of different sounds e.g RnB, Ragga, kwaito, trap and more. the reason why it’s mixed is I don’t have a specific target market, I aim to accommodate everyone

For new listeners, what song of yours would you pick as an introduction to you as an artist?

I would say “No Chill” because it’s a new age song since almost everyone is on the trap wave and because it expresses my alter-ego.

Tell us a bit about your work and passions OUTSIDE of music…

I’m really not passionate about anything else besides entertainment. I would like to do a bit of acting and presenting.

Last but not least, HYPE wants to know…What’s your CRAZIEST “Where they do that at?!” aka WTF?! moment…

My WTF moment was back in 2017 when a met a girl playing my song, I stopped her and told her it’s me …..she denied it and laughed


About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

Comments are closed.

Back to Top ↑