Published on January 15th, 2020 | by Darren Paltrowitz


A Look At The Jason Biggs-Approved “Best Seat In The House” By Heluva Good!

Specializing in cheeses, dips and condiments for nearly a century, Heluva Good! is an American company that was founded by Perry Messinger in 1925. Heluva Good! and its products have been synonymous with the sports world, notably sponsoring major NASCAR events in recent years.

Last year, Heluva Good! partnered with ‘NSync’s Joey Fatone and Lance Bass to create its first-ever two-seater pool float — named “the SS Snacker” — which allowed you to chow down and catch up with your mate/bestie/+1. Customized to hold your favorite flavor of Heluva Good! Dip, dippables such as chips or pretzels, a cold beverage of your choice and even your large smartphone, the SS Snacker was viewed by many as the perfect addition to any summer pool party imaginable.

Also that year, Heluva Good! unveiled the No Double Dip-Spinner. The Dip-Spinner was outfitted with a motion detector to dispense the perfect amount of dip for any party snack at the wave of a potato chip, wing, veggies, or other dippables. Created with every kind of dipper in mind, the Dip-Spinner came with a circular dip-dial that wrapped around the base of the fixture so that you could spin it to dispense one of three pre-set amounts: Little Dipper (a small amount for your veggies), Just Right Dipper (a medium amount for a chip), and Big Dipper (a large amount to coat a wing). Yep.

And prior to that, in time for the NFL’s Super Bowl, Heluva Good! released the No Fumble Fanny Pack. That fanny pack — which held your chips, dip, beverage, and phone all at once — was endorsed by Jerry Rice, who many consider to be the greatest Wide Receiver within the NFL’s long history.

Now in time for this year’s Super Bowl, Heluva Good! has partnered with American Pie star Jason Biggs to bring you the Heluva Good! Best Seat In The House. Inspired by the frustration over losing your seat while watching the Super Bowl, the Heluva Good! Best Seat In The House is a portable and compact chair that features a cooling station for your dip, cup holders, an area for your dippable of choice and a pocket to keep your phone safe during the Big Game madness. And making matters even better? Heluva Good! is giving away 40 free chairs starting today, January 15, 2020.

More on Heluva Good! and its current giveaway can be found at

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.

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