Author, Musician & Industry Expert Ari Herstand Interviews Platinum-Selling Recording Artist Andy Grammer Live at Barnes & Nobles
This week we had the chance to catch musician and best-selling author, Ari Herstand, interview Platinum-selling recording artist Andy Grammer for his upcoming podcast, “The New Music Business,” at the book signing for the second edition of his book.
Herstand’s book “How to Make It in the New Music Business” first hit shelves in 2016 and become a phenomenon. It instantly became the go-to resource for musicians eager to make a living in a turbulent, ever-changing industry. The book was widely adopted by over 200 music schools across the nation, including Berkeley, and was dubbed “the best how-to book of its kind.” The book inspired thousands to stop waiting around for that big break. Now trusted as the leading expert for DIY artists, Ari Herstand returns with this second edition, still maintaining that a stable career can be built by taking advantage of the many tools at our fingertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere.
The second edition is updated to include the latest online trends and developments and offers inspiring success stories of musicians across media such as Spotify and Instagram. It’s a guide to anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
The book signing, held at the Barnes & Nobles at The Grove, featured Herstand doing a live interview with Andy Grammer which will become the debut episode of his new podcast launching this February. Herstand dove into Grammer’s process when songwriting, his thoughts on state of the business, his life on the road and how he built his career. The interview offered tons of solid advice for attendees and included a question and answer session with the audience.
Herstand also gave away a Fender Strat guitar and Shure SM58 microphone to two lucky attendees to help get them started on their music journey.
Herstand has recently been in the spotlight for campaigning against the recent AB5 law that went into effect in California and threatens to destroy the ability for independent musicians to secure work. Read more about his opinion on AB5 and his recent meeting with the legislators who authored the bill.
To keep up with Ari, visit ArisTake.com or follow him @ArisTake.
