Coachella & Contigo Collaborate On A Limited-Edition, Waste-Reducing Festival Water Bottle
Earlier today, Contigo — a leading innovator of water bottles, travel mugs and kids bottles — announced a partnership with Coachella to become the festival’s official reusable bottle partner in 2020. The collaboration brings together two passionate brands in an effort to reduce single-use PET plastic and encourage reusability throughout the festival and beyond. As part of the partnership, the Coachella x Contigo AUTOSEAL Limited Edition Festival Water Bottle becomes the official reusable bottle of Coachella 2020. The BPA-free bottle offers attendees another sustainable drinking option.
Said Dave Lew, Contigo’s VP of Marketing: “We’re thrilled to team up with Coachella and bring our initiative to reduce single-use plastic bottles to one of the country’s most culturally relevant music and arts events… This partnership provides an unprecedented incredible opportunity to champion reusability and encourage people to make a change that positively impacts our environment.”
In addition to lessening single-use plastics at Coachella, Contigo embarked on the partnership to raise awareness of the environmental impact every person leaves on the planet. With the purchase of the Coachella x Contigo AUTOSEAL Limited Edition Festival Water Bottle, festival-goers can not only help reduce single-use PET plastic at Coachella but can reduce their mark long after the festival is over.
The Coachella x Contigo AUTOSEAL Limited Edition Festival Water Bottle is the official reusable bottle of Coachella 2020. The Coachella x Contigo AUTOSEAL spill-proof water bottle features premium AUTOSEAL® technology creating a leak and spill-proof drinking experience at the festival. The AUTOSEAL technology allows for easy one-handed drinking and automatically seals between sips. The lid also features a spout cover to protect against germs and a carry handle for easy transport.
People attending the festival can purchase the Coachella x Contigo AUTOSEAL Limited Edition Festival Water Bottle at the festival or at coachella.com. Those who are not attending Coachella 2020 but still would like to do their part by reducing on-the-go beverage waste can purchase the limited-edition festival bottle by visiting Contigo online at GoContigo.com.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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