Luh Kel and IV Jay Head to the Arcade For Some Playful Romance in the “Tweakin’” Video

The Two Rising Stars Visit an Arcade, But They’re Not Playing Games in Their New Video from the Mixed Emotions Project

The Video:

A silky-smooth vocalist with a rapidly growing following, Luh Kel is an R&B heartthrob for a new generation. Showing off his romantic side with a playful grin, the Cinematic Music Group signee shares “Tweakin’,” a new music video. A duet with fellow rising star IV Jay with over 10 million total streams across platforms, “Tweakin'” is a sparkling romantic jam, buoyed by the duo’s winning chemistry and their palpable affection for one another: “Girl you got me feenin’/Got me in the deep end/And all your love yea you know I need it,” sings Kel on the hook. In the video, Kel and IV take a trip to the local arcade, as they show off their dance moves, share a photo booth session, and immerse themselves in the world of virtual reality. The seductive and charming new video is the latest clip from Mixed Emotions, the St. Louis 17-year-old’s 2019 debut project.

“Tweakin'” arrived just ahead of Luh Kel’s hometown show on Thursday, January 16th @ 8pm CT. Happening at the F uBar in midtown St. Louis, the Thursday’s show was Kel’s first concert since Rolling Loud Los Angeles in December, and his first St. Louis concert since August 2019.

Building on the momentum of his breakout single “Wrong,” produced by Jonnyshipes, BubbaGotBeatz, & 11VN, Mixed Emotions consists of twelve-tracks of organic instrumentals that emphasize Kel’s supernatural melodic instincts. The new tape boasts pre-released hits such as “Cold Heart,” which has over 5 million YouTube views since its release in September, the PNB Rock-featuring “Movie” (2.4 million views), the sweetly-sung “Pull Up” (13 million views), and the guitar-driven slow jam “BRB” (26 million views). With an additional appearance from Jay Gwuapo on the recent video single “Gone” (1.2 million views), and several tracks produced by CMG founder Jonnyshipes, Mixed Emotions is available to stream everywhere via Cinematic Music Group.

Peaking at #37 on Billboard’s Hot R&B/Hip-Hop Songs chart in April, Luh Kel’s hit single “Wrong” has over 140 million streams across platforms and inspired over 5 million video creations on TikTok. Nearly a year after its original release, the single recently earned a Platinum certification from the RIAA. With over 1 million YouTube subscribers and 1.7 million followers on Instagram, Luh Kel has a great shot at becoming one of the defining stars of his generation.

Buy/Stream Mixed Emotions: https://luhkel.ffm.to/mixedemotions

Mixed Emotions tracklist:
1. Hero
2. Cold Heart
3. Wrong [Produced by Jonnyshipes, BubbaGotBeatz & 11VN]
4. Tweakin (with IV Jay)
5. Down
6. Movie (ft. PNB Rock) [Produced by Jonnyshipes
7. Plans
8. Pull Up [Produced by Jonnyshipes, RayRay & AR, & 11VN]
9. Gone (ft. Jay Gwuapo)
10. BRB
11. Lonely
12. Two Rounds

The Background:

About Luh Kel

Cinematic Music Group’s newest signee, solo artist Luh Kel out of St. Louis, has been steadily rising the charts since the release of his break out single “Wrong.” The song was released on April 5th, 2019 across all platforms. “Wrong” is the first single from Luh Kel’s debut project Mixed Emotions, released November 15th.

About Cinematic Music Group

Cinematic Music Group (CMG) is a multidisciplinary record label, management and creative studio founded in Brooklyn, NY in 2007 by CEO Jonnyshipes. Originally founded as a hip-hop-focused indie label, CMG quickly grew into a multidimensional media company, working with artists of all genres and creating world-class video content.

Armed with a passion for artist development, Jonnyshipes aspired to create an environment that would give his artists total creative control to express their artistic visions. CMG’s artist-first reputation proved instrumental in recruiting early signees like Sean Kingston, Nipsey Hussle, Big K.R.I.T., and Joey Bada$$. Since then, Shipes has discovered and launched the careers of artists such as Flipp Dinero, Luh Kel, Yungeen Ace, Xanman, JayDaYoungan, among others, and Cinematic became the home for veteran artists like T-Pain and Cam’ron.

As Cinematic heads towards its 13th anniversary, it continues to be one of the industry’s premier independent labels, praised for its unwavering dedication to its artists, the team’s work ethic, craftsmanship, and talent, and its singular devotion to creating superior sounds.