NordicTrack -- ..." />10 Things I Learned Today About NordicTrack, iFit & ProForm At Stein Eriksen Lodge Deer Valley – The Hype Magazine


Published on February 9th, 2020 | by Darren Paltrowitz


10 Things I Learned Today About NordicTrack, iFit & ProForm At Stein Eriksen Lodge Deer Valley

NordicTrack — known as an industry leader in “connected fitness” — is a manufacturer of treadmills, strength training equipment, ellipticals, exercise bikes, and accessories, perhaps best known for its classic Nordic ski machine, low-impact exercisers, ellipticals, and incline trainers. The brand is owned and managed by Icon Health & Fitness and is headquartered in Logan, Utah. Similarly, ProForm is also a world leader and award-winning brand within the home fitness equipment sector.

iFit is an Internet-connected and interactive fitness platform that brings together fitness activities that take place in the home, the gym, and outside, all with a single login and device. This product provides maps, visualization, and workouts for those working out on iFit-enabled equipment.

While staying at the beautiful, world-class Stein Eriksen Lodge Deer Valley in Park City, Utah, I had the opportunity to learn more about the latest and greatest from NordicTrack, iFit and ProForm, meeting a variety of brand managers and fitness ambassadors. Below are 10 of the things I learned from these fitness industry trend-setters, many of whom residents of the great state of Utah.

1) NordicTrack works with a lot of top-tier athletes.

One of the brilliant athletes I had the pleasure of speaking with on-site at the Stein Eriksen Lodge was Ashley Paulson. Paulson has run over 45 marathons, has done 15 ironmans — she won the Ultra Ironman in 2017 — and countless 70.3s. She will be competing in the upcoming Olympic Trials.

2) iFit will be the first fitness ecosystem to launch an apparel line.

To follow in the Spring 2020 season, iFit Apparel has plans to make fitness gear for both men and women that is “beyond athleisure.” It aims to be fashion, fun and functional. Much of its apparel will be waterproof, anti-odor, ventilation-ready and/or four-way stretch. This apparel is slated to only be sold through the iFit website, and subscribers of iFit can reap perks like discounts and early ordering options. Price-points range from $54 to $140.

3) ActivePulse keeps your heart health in mind.

iFit’s ActivePulse offers “personalized intensity,” from resting heart-rates to maximized heart-rates. It makes smart recommendations based on users’ behavior, providing adaptive training which keeps your pulse in mind. Just put on an iFit-friendly heart monitor and let the machine make adjustments to your workout; you can override those auto-adjustments if you wish to manually choose your workout, of course.

4) iFit has meal replacement options on the market.

Under the “iFit Nourish” umbrella, iFit offers a personalized nutritional drink that isn’t full of fillers with a handful of vitamins. As something for your complete nutritional needs, expect meal replacements that have between 12 and 14 fruits and vegetables in them beyond over two dozen vitamin and minerals, soluble fiber and protein. These solutions are tailored to both gender and fitness goals. Currently 15 servings of these meal replacements are priced at $50, whereas subscribers get a discount at $45 per 15-serving order.

5) Thanks to iFit, you can roughly get the feeling of summiting Mount Kilimanjaro

Many of the iFit-enabled NordicTrack machines let you experience both “global workouts” and “studio classes” within their offered programming. In other words, people were commissioned to film hikes, rides and other trips through incredible international destinations, including Mount Kilimanjaro. So if you ever wanted to have the full experience summiting said Mount Kilimanjaro, you can do that over the course of 18 days — or however long you would like — from the comfort of your own home.

6) Google Maps has a partnership with iFit.

As iFit has a unique strategic partnership with Google Maps, users can trace a route anywhere in the world and run that route using Google Street View within iFit. In turn, no matter the weather — or your current travel budget — you can do a loop around your favorite neighborhood anywhere in the world where Google Maps has filmed.

7) The NordicTrack Fusion CST is an incredible multi-purpose device.

As demonstrated to me by notable trainer Gideon Akande, the “CST” in “NordicTrack Fusion CST” stands for “Cardio Straight Trainer.” Priced at $1,999 — which includes 1 year of iFit membership — this multi-purpose device can give you a top-notch full-body workout. Magnetic resistence makes it noise-free when used, while its smart technology adjusts its resistance for you mid-workout. In turn, you can work out with maximum results without needing to switch knobs.

8) The NordicTrack X32 Incline Trainer has a mind-blowingly big 32″ touch-screen.

As shown to me by NordicTrack Brand Marketing Manager Ty A. Taylor, the NordicTrack X32 has the biggest screen ever seen on a commercially-available NordicTrack piece of equipment. It also inclines up to 40 percent. The X32’s $3,999 sticker-price includes 1 year of iFit membership, which gives you access of tens of thousands of workouts, as spread out across seven continents.

9) The NordicTrack RW900 Rower also gives you access to yoga and full-body toning workouts.

With the RW900 Rower, you will never be bored again with a variety of workout experiences. With studio sessions to global workouts and even cross-training options like yoga and full-body toning, its world-class coaches — including Alex Gregory, a two-time Olympic Gold medalist — provide limitless variety. Priced at $1,599, the RW900 includes a 22″ screen and comes with a 1-year iFit subscription.

10) The NordicTrack S22i Studio Cycle comes at a variety of price-points.

Built with one’s fitness end-goals in mind, the NordicTrack S22i Studio Cycle — like many of the earlier-mentioned NordicTrack devices — has an interactive personal trainer option. The actual S22i is priced at $1,999, but there are similar models with fewer features with a price-point around $500. Interestingly, as told to me by iFit Digital Marketing Manager Hannah Mann, many users of the S22i have used the device to preview destinations on their “bucket lists” and subsequently plan future vacations. A heart-warming concept paired wih a potentially life-changing machine.

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.

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