Published on February 25th, 2020 | by Clayton Durant0
Bleacher Report and Mitchell & Ness Tap Hip-Hop Music Artists to Reimagine NBA Team Designs in NBA Remix Apparel and Headwear Collection
A handful of NBA stars have had their turn at music and many music artists have dreamed of making the NBA. Today, those worlds collide with the launch of Bleacher Report’s NBA Remix Collection limited-edition apparel line. In partnership with the NBA and Mitchell & Ness, the first-of-its-kind collaboration features iconic hip-hop artists reimagining their hometown NBA team’s logos and uniform designs for a line of jerseys, T-shirts, hoodies, shorts, hats and long-sleeved tees.
The line includes exclusive designs by some of the biggest names in hip-hop including Future (for Atlanta Hawks), Schoolboy Q (for Los Angeles Lakers), Big Sean (for Detroit Pistons), DJ Khaled (for Miami Heat), The Diplomats (for New York Knicks), No Limit (for New Orleans Pelicans), E-40 (for Golden State Warriors), and Wale (for Washington Wizards) who have authentic passion for the teams they grew up idolizing. The NBA Remix Collection launches today on BleacherReportShop.com and MitchellandNess.com with prices ranging from $40 to $175.
“Bleacher Report lives at the intersection of sports and culture,” said Ed Romaine, Bleacher Report CMO. The NBA Remix Collection is probably the best physical representation of this mission. It fuses hip-hop music and basketball at the local level, with innovative designs that will drive conversation amongst a community of fans who are the new vanguard of style.”
“We are really excited to evolve our partnership with Bleacher Report through this NBA REMIX program,” said Guy Hilton, Global Marketing & Collaborations Director. “Continuing to mash together entertainment, music, and sports, our brands are bringing iconic lifestyle apparel and headwear capsule collections to market. By utilizing our longstanding NBA relationship and exclusive Hardwood Classic rights, we are allowing top musical artists to create unique designs around historic NBA team marks, which naturally compliments the culture of sports and entertainment.”
The NBA Remix Collection is the latest ecomm collection from Bleacher Report spotlighting the world’s top music artists, other collaborations over the last year include Travis Scott, Nas, and Billie Eilish. It follows the most active month in Bleacher Report ecomm history with the launch of the Lamar Jackson MVP line, Derrick Rose x Adidas ‘Son of Chi’ Collection, and final installment of the D Wade World Tour.
“Mitchell & Ness’ x Bleacher Report is a partnership that allows both brands a continuous momentum into the area where sports and entertainment collide. We are excited for the latest NBA Remix Collection and how this partnership continues to take major strides towards that sports lifestyle culture” Kevin Wulff Owner & Head Coach, Mitchell & Ness.Tweet