Hype Style/Beauty

Published on February 24th, 2020 | by Jerry Doby


GET THE LOOK: Rihanna at the 51st NAACAP Image Awards

For Saturday’s 51st NAACP Image Awards Celebrity Hairstylist Yusef Williams gave Rihanna a structural, sleek ponytail that was anything but boring.

“When I saw her dress, the first thing I noticed was how voluminous it was. I wanted to create something that would perfectly complement the dress, so we decided to do something sleek, a structural ponytail,” says Yusef. “To give the look dimension and make it more graphic, I created a few cornrows that fed into the ponytail. This is a look every girl will want to – and can – recreate tomorrow!”

Yusef breaks down the look below.


  • Once her hair was cleansed and conditioned, I used the new ghd Helios Hairdryer and my new The Y by Yusef Medium Round Brush to give her a sleek, shiny blowout. The ghd Helios Hairdryer is so lightweight, but powerful and works to give you a smooth, shiny blowout. Paired with my The Y by Yusef brush, which has a thermal barrel that retains maximum heat while drying and strong nylon bristles that easily grasp hair, I created a sleek base for the look. After her hair was fully dried, I used the ghd Platinum+ Styler to eliminate any frizz and get her hair as shiny and smooth as possible.


  • Next, I sectioned off her hair and braided a few cornrows and secured them. I added in a few extensions for length, then used The Y by Yusef Cushion Paddle Brushwhich has a wider surface to detangle and smooth thick hair, to pull her hair in a tight, sleek ponytail and secured with The Y by Yusef hair elastics and bungeesto really keep it in place. They’re specifically designed to keep thick, curly hair in place without pulling on strands. Not a hair will move tonight!


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About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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