Rhyme Report

Published on February 24th, 2020 | by Dr. Jerry Doby

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Kevin Shin Takes You on a Joyride With New Track “We Ride”

Korean-American hip-hop artist brings the golden hour energy with the premiere of latest track

Singer/songwriter, Kevin Shin, releases his new single, “We Ride” — the track is full of dynamic instrumentals and simple snappy lyrics fit for a joyride into the sunset. With a shadow of nostalgia to 90s hip-hop, Shin never fails to bring his versatility when it comes to bringing people together through lyrical hip-hop music.

“We Ride” dives in with a mesmerizing backbeat and a basic rhythmic flow that keeps you in a hip-hop trance. Lyrics such as “We ride into the Sunset,” “Take you to another level”, and “put the pedal to the medal,” gives freedom feel-good vibes.

Kevin Shin masterfully infuses his hip-hop culture and Asian background as seen before with his last hit single, “Hotel Tokyo” and popular album, “Evolution” back in 2018. “We Ride” is the second track off the upcoming EP highlighting that Kevin Shin’s urban melodies continue to make waves in the U.S. pop culture scene.

Kevin Shin: “When I was in LA, I had one of the greatest songwriters I’ve worked with named Akil ‘Fresh’ King, who is like a brother to me, hopped into the studio and listened to a few records I had. He heard the instrumental for ‘We Ride’ and caught a vibe right away. Fresh helped lace down the hook. After that, I went back to Asia and sat on this record to see what was needed. I reached out to Kyle ‘KO’ Owens, who worked with me on several records. After that, the song was ready and ‘We Ride’ was born.”

“We Ride” is an important track towards the continuous artist representation from the Asian community. It strongly holds a backbone of classic hip-hop and is tied into a ride-reflective vibe and a love expression in today’s world.

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Featured Image Courtesy of Kevin Shin



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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