Hype Style/Beauty

Published on February 4th, 2020 | by Jerry Doby


LL COOL J’s Debut Collection Rock The Bells

This season, LL COOL J is expanding Rock The Bells into product and commerce with Rock The Bells Drop 1 featuring limited-edition products and accessories.

Drop 1 consists of premium brand collaborations and exclusive Rock The Bells-designed products that combine classic and timeless Hip-Hop elements – Graffiti, DJs, Breaking, MCs and more –  through the lens of modern culture. The collection/Drop 1 includes: homages to gold link chains, graffiti, vintage Hip-Hop party flyers, and sly references to LL COOL J and other legendary Hip-Hop careers.

About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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