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Published on March 11th, 2020 | by Guest Editor

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Hip Hop Celebs Dabble in Crypto: Now You Can Earn Rewards via Brave & TAP Network

There’s been no shortage of Hip Hop celebrities and Hollywood stars dabbling and even diving into the world of crypto recently!

Snoop Dogg was accepting bitcoin for his albums as early as 2013, and in 2018  Pitbull announced he would be launching Smackathon – a cryptocurrency to revolutionize payments in the music industry (as reported by Business Insider.) Just last month, CNN broke the news that Akon is developing a crypto city across 2,000 acres in Africa that he received as a gift from Senegalese President, Macky Sall, with an aim to develop entrepreneurship and stimulate a crypto economy. Despite these high profile announcements, the general public has been slow to embrace crytpo, blockchain, and any alternative currencies and it hasn’t quite equated into our daily lives…until recently.

In that vein,  yesterday’s announcement by Brave and TAP Network makes taking a step into the blockchain world seamless for the everyday user who spends time online…aka all of us! Brave is a web browser (similar to Chrome or Safari)  that combines privacy with a blockchain-based digital advertising platform and TAP Network is a  Rewards-as-a-Service technology company. Together, they announced yesterday that Brave users can now redeem Basic Attention Tokens (BAT) for real-world rewards. What this means is that while we are watching the latest music videos or spending countless hours online scrolling through dog videos, we can be earning tokens that redeem for rewards for stuff we love.

Through this partnership, Brave users (currently 12M users in the US)  can redeem these earned tokens for gift cards from hundreds of top national brands, including travel partners such as American Airlines, Delta, Hotels.com, and Uber; dining brands including Starbucks, Domino’s, and Applebee’s; entertainment partners such as Xbox, Playstation, Hulu and HBO; and retail brands including Amazon, Apple, Target, Walmart and many more partners in the TAP Network. You can also contribute to the Red Cross, Habitat for Humanity, World Wildlife Fund, and over one thousand charitable causes via the TAP Network.

Coming soon, users will also have access to travel deals worldwide and EXCLUSIVE entertainment experiences.  Can you imagine streaming your FAV music video then earning BAT you can redeem for say a backstage meet and greet during that artist’s upcoming tour? We’re here for it!

“Consumers today are stuck with very limited and often undesirable redemption choices in most rewards programs…BAT represents a fundamental shift where consumers are rewarded for their attention, and TAP is excited to connect our network of trusted brands to the Brave ecosystem,” ” said Lin Dai, co-founder and CEO of TAP Network.”

 

If Lin Dai’s name sounds familiar, it’s because he also founded the successful app Hooch that came out in 2019 and caught on like your favorite drinking game, giving us rewards for our dining, nightlife and travel purchases. It was the start of TAP Network which is now being utilized by Brave and is expected to soon be the go-to rewards platform for many entertainment and music platforms.

While you might not be starting your own crypto city, you can certainly start using rewards to build your own little music empire! New speakers on Amazon, here we come!

To learn more and start earning, visit Brave.com.



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