Jay Whiss Releases Debut Album, Peace Of Mind, Via Universal Music Canada

After years in the making, Toronto rapper Jay Whiss is now able to cement himself in the game with his first solo full-length project. His highly anticipated debut album, Peace of Mind, out today, showcases who Whiss is as an artist through introspective lyrics and collaborations with his closest friends such as Murda Beatz, Jimmy Prime, Donnie, and Puffy L’z. Peace of Mind is classic, authentic hip hop packed with raw honesty, loyalty, and perseverance. Like the Jay-Z and Nas albums that guided him in his youth, Whiss shares his story in a language his audience can understand on this powerful debut album.

“With this album, I wanted any listener to have a real, in-depth look into who I am as a person and as a man,” says Whiss. “I’ve always wanted to use my platform to get through to people who may have a similar upbringing to mine because music and certain artists have helped me navigate through life and become who I am today.” Whiss’s most personal song on the album, “Mind In A Maze,” is one he calls “the song I’ve always wanted to make. I hope people can take what they can from it.” The substance of Whiss’s rhymes are undeniable in the song he calls his favourite of his career.

Music has always been a passionate outlet that Whiss and the Prime Boys have built their community upon as they grew up together in Toronto’s Esplanade neighbourhood. That loyalty and support for each other is evident on several tracks throughout Peace of Mind including “Left Me For Dead” featuring Jimmy Prime and the previously released singles, “Lay Low” featuring Donnie and “Valet” featuring Puffy L’z. Kicking off the album is the Murda Beatz and Cu Beatz produced track, “Don’t Change On Me”, which sets the tone for the record with Whiss’s ambition dominating bar after bar.

Jay Whiss first made waves in the industry when he was featured on the 2016 debut mixtape by his long-time friend and collaborator, multi-platinum producer Murda Beatz. Their single “Brown Money” racked up over 300k streams on Soundcloud and led to Whiss being pegged by industry insiders and notable U.S. blogs like HotNewHipHop as one of a handful of “Toronto Artists To Watch.” In 2018, Whiss got nods from a wide range of noteworthy media including The FADER, VICE, Complex and Exclaim (9/10) with the critically acclaimed release of Koba World, the album he released with the Prime Boys collective alongside fellow crew members Jimmy Prime and Donnie. Last Spring, Jay Whiss dropped his first solo music in over two years with his debut solo EP Dark Cloud.