Published on March 17th, 2020 | by Hype Mag Staff0
Rap Contemporary Scotty LVX Unleashes Hypnotic Single and Music Video For “Narrative”
Leesburg-born, LA-living hip-hop, R&B lyricist and producer Scotty LVX is turning heads with his unique, forward-thinking sound. The rapper introspects on a love gone awry in his new single and accompanying visual for “Narrative” ahead of his forthcoming EP ‘Unreserved’.
Directed by Scotty LVX and David Herrera, “Narrative” the visual reflects on the parallels between love and death, as Scotty LVX returns to his religious roots. The artistic vision of “Narrative” leads the way visually into the forthcoming EP ‘Unreserved’.
“I wanted to write a song that I felt no one else could – one that was purely rooted in my own personal experiences. It’s perhaps my most authentic piece of art to date,” expresses Scotty LVX.
Watch the music video here:
Rapper, singer-songwriter and record producer, Scotty LVX takes on rap’s contemporary identity. He seeks to elevate it and pair it with a clean, elegant and tasteful image. Scotty values authenticity and honesty: indulging the listener in his romantic encounters with a relatable story of success alongside it’s equally relatable struggles.
Music wasn’t always at the forefront for Scotty LVX. The rapper thought the path of a Preacher was for him. Moving out to LA from Leesburg, Florida, Scotty was born to a single African-American correctional officer who’s plan for him was to settle down locally. However, after producing for the likes of Akon, Chris Brown, Trey Songz, Sean Kingston and DaniLeigh, Scotty knew his future was music. He produced and wrote the title track on DaniLeigh’s debut album ‘The Plan’.
Stream “Narrative” –Tweet