Rap Snacks Icon Honoring One Of Hip Hop’s Biggest Stars, The Notorious B.I.G. Available Now
THE RAP SNACKS ICON BIGGIE CHIPS INCLUDES EXCLUSIVE FLAVORS, NOTORIOUS B.I.G. COOKOUT BBQ SAUCE AND NOTORIOUS B.I.G. HONEY JALAPENO POTATO CHIPS
The highly anticipated Rap Snacks ICON line featuring the Notorious B.I.G. is available now in local convenience stores across the nation. The very popular, official “Snack of Hip Hop,” honors Biggie with two chip flavors specially created with the icon in mind, the Notorious B.I.G. Cookout BBQ Sauce, and the Notorious B.I.G. Honey Jalapeno potato chip—an ode to the hip hop legend.
The Biggie Rap Snack ICON chips are created in partnership with the Christopher Wallace Memorial Foundation and the Rap Snacks ‘Boss Up’ Foundation with both foundations providing support to organizations from proceeds of the chips.
Voletta Wallace, Biggie’s mother shares, “I’m happy to announce our partnership with Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation to create delicious flavored potato chips packaged with my son’s, Notorious BIG moniker and image. Our primary focus in doing this deal was to assure a portion of proceeds of sales are paid to The Christopher Wallace Memorial Foundation to further our efforts of providing computers, books and other educational tools to inner city youth as well as assistance to the elderly in the Urban communities.”
“It is essential to Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture. This partnership is not only an opportunity to pay tribute to those change makers, but through these collaborations we are able to give back to our own in a meaningful way. We value the roles our icons have played and are grateful for their service to urban communities,” says Rap Snacks founder, James Lindsay.
The Rap Snacks ICON line will expand to include additional potato chip flavors, corn products, and noodles, the newest product for the brand.
ABOUT RAP SNACKS
Rap Snacks, Inc. was founded in 1994 by CEO James Lindsay as a variety of potato chips the featured major recording artists. They are generally sold in convenience stores including 7- Eleven, Circle K and “big box” stores like Walmart advertised as “The Official Snack of Hip Hop.” Each rapper has their own distinct flavor. The packaging of each variety features a cartoon version of the rapper on the front and a brief quote from the artist on the back. The initial success of Rap Snacks helped solidify a co-marketing agreement with Universal Records. The deal consisted of advertising Universal’s artists on all Rap Snacks bags. Eventually the company grew into a successful business selling mostly twenty-five cent bags of chips. After revamping the Rap Snacks brand and relaunching in 2016, Rap Snacks has grown above and beyond expectations. Currently featuring top Hip Hop artists such as Migos, Cardi B, Boosie, and the legend Notorious B.I.G. on its bags, the official snack of Hip-Hop culture is quickly becoming a national favorite.
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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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