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Rhyme Report

Published on March 11th, 2020 | by Guest Editor

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UK R&B Rising Star Shamim Unveils Fierce Music Video ‘Option & Priority’

Following the triumphant closing of 2019 with the release of her now buzzing debut single ‘Option & Priority’, South London based R&B singer and songwriter Shamim has entered in the most fierce way the new decade with its exciting and bold new music video. Director Prince Mensah from Film Boy Entertainment has filmed the leading lady in a such way to showcase the sense of power and control the lyrics of the song allude to. Taking place in London, the visual recording for ‘Option & Priority’ amazingly captures the song’s theme of women’s empowerment in order to bring it further to life.

Shamim’s abilities to absorb the listeners’ attention with her vocals and deliver a boisterous message of self-worth constitute ‘Option & Priority’  as an innovative contemporary R&B offering. Produced by Amandeep Dhaliwal, who has previously worked with the likes of A2, Jevon, and Sam Wise under his Clonez moniker,  the use of Shamim’s magnetic performance that commands to focus all eyes on her edgy fashion and styling alongside with the classic London scenery on the background, the music video is the perfect representative of the strength of a woman, while messaging the importance of freedom of expression and empowerment.

Fans of pop culture icons Rihanna, Beyoncé, Jorja Smith, Ella Mai, Summer Walker or SZA will probably appreciate the sound of the Uganda born and UK raised artist who wants to wants to only deliver truths at the core of her message. Shamim’s musical influences stem from legendary names such as Nina Simone, Etta James and Otis Redding, while she confesses “I am inspired by honesty in music” . As one of the one of UK’s emerging rising stars, Shamim is reluctant to be pigeonholed, and is determined to create with the same freedom and fearlessness that has marked the work of many of her idols.



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