Published on April 26th, 2020 | by Clayton Durant


BMAT launches a new initiative to support artists who’ve had gigs cancelled in Barcelona due to COVID-19

Thousands of live shows have been cancelled in Barcelona, as they have worldwide. BMAT are calling on broadcasters from all over, including those they’ve worked closely with over their 16 years, to help support artists—local and international—and make sure the show goes on. By joining forces, they’re helping those artists who are most impacted by COVID-19 gig cancellations to make up for their losses with boosted royalty earnings and exposure.

Amid this uncertain time, the global music monitoring and reporting company BMAT are launching The Show Must Go On Air to encourage broadcasters to play artists who’ve had gigs cancelled in their hometown of Barcelona due to COVID-19. Especially those who aren’t usually played on the radio. Each play generates royalties to help compensate for their financial losses, as well as helping with visibility and gaining new audiences.

They’re giving priority to bands who aren’t usually played on the radio, and could be the most impacted by this. BMAT has the list of artists on their web page theshowmustgoonair.com Broadcasters can get ideas for songs to add to their programming, and artists who would like to be added can do so here.

“Our hometown, Barcelona, is big on music, so it means a lot to us. We want to keep it alive. We’re trying to help musicians who’ve had gigs cancelled here—especially those who aren’t usually heard on the radio.” explains Kelly Abel, Communications Manager of BMAT. “So we’re asking radios, TVs and any music lovers to play them. Every play will help generate royalties to make up for their losses due to cancelled gigs.”

About the Author

Clayton Durant is the founder and CEO of CAD Management, an entertainment consulting company that focuses on event, tour, and strategic management for indie artists and brands. Email him at [email protected] to connect.

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