Published on April 7th, 2020 | by Guest Editor0
TWLOHA Partners with Skullcandy On New MOOD BOOST Campaign
Non-profit organization, To Write Love on Her Arms (TWLOHA) is excited to announce that they have partnered with Skullcandy for their newly launched MOOD BOOST program, designed in response to the growing mental health crisis among Millennials and Generation Z.
“Music can play a big part in coping with depression and anxiety. Music reminds us that it’s okay to feel and it’s okay to be honest, and those truths relate directly to mental health,” says TWLOHA founder Jamie Tworkowski. “We couldn’t be more excited about this new partnership with Skullcandy. Our dedication to helping people find hope fits perfectly with their Mood Boost program.”
“The statistics are startling, The World Health Organization reports more than 300 million people suffer from depression worldwide,” says Skullcandy Chief Marketing Officer, Jessica Klodnicki. “As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help.”
Every month for the next 12 months, MOOD BOOST will spotlight a positive mood and look to lift our collective spirits through:
- Exclusive music artist content
Four fast-rising music stars have joined the campaign to represent a diverse range of music genres and world views: Rapper Rico Nasty; Latinx singer-songwriter, Cuco; Indie-pop singer-songwriter Gus Dapperton, and London-based pop sensation, Rina Sawayama.
- Insightful athlete content
As a brand founded at the intersection of music and board sports, Skullcandy will also profile its rich roster of surf, skate, and snow athletes through interviews designed to offer uplifting stories. Followers will hear from iconic professional athletes like surfer Coco Ho, snowboarder Mark McMorris, and skateboarder Jenn Soto, among others.
- Limited-edition product/art bundle drops
The hottest Skullcandy true wireless products will be released in small-batch, custom colorways and bundled with free limited-edition art prints by renowned graphic designers and pop-culture artists, including London-based Tina Touli and design duo Rude, as well as New York City artist Queen Andrea and France/Asia-based Paiheme Studio.
Part of every bundle sale will benefit TWLOHA to help directly fund treatment and recovery for youth suffering from depression and addiction.
Since its start in 2006, TWLOHA has donated over $2.6 million directly into treatment, has responded to over 250,000 messages from over 100 countries, and traveled more than 3.8 million miles to meet people face-to-face at nearly 3,000 events. Each month, they connect with 5 million people online through social media and their FIND HELP Tool fields 5,000 searches made by people seeking affordable, local mental health resources.
Last fall TWLOHA wrapped up their 8th annual campaign to honor World Suicide Prevention Day (September 10) and National Suicide Prevention Week (September 8 – September 14). With the help of supporters from around the world, the organization was able to raise more than $250k for treatment and recovery, surpassing their initial goal of $150k. Over 5,700 people donated to the “You Make Today Better” campaign, in addition to the sale of over 4,600 World Suicide Prevention Day packs. The money raised will help sponsor over 4,100 counseling sessions and fund 60,000 FIND HELP searches.
Skullcandy is the original lifestyle audio brand with the mission “to unleash the visceral power of music for all.” Based in Park City, Utah, Skullcandy designs, markets, and distributes audio products around the globe. The company’s web site can be found at www.skullcandy.com.Tweet