Published on May 7th, 2020 | by Darren Paltrowitz


6 CBD-Related Brands Absolutely Worth Looking Into

One of the most buzzed about terms with the health space over the past few years is “CBD.” Unfortunately it is not easy to explain what CBD — a non-psycho-active cannabinoid present in both cannabis and hemp — is to the everyday person. And on top of that, not all CBD-related products are regulated by the FDA. However, many medical professional are excited about the benefits of CBD.

Below are 6 CBD-related brands I have recently discovered per research and/or pitches received over the last few months that are absolutely worth looking into.


Need help falling asleep? B GREAT has got you covered with its Relax Shots which act fast to give you a good night’s rest and Focus Shots for when a boost of productive energy is needed during long days. The full B GREAT line includes Capsules to maximize relief from everyday stressors, Hemp Oil to calm the senses, and Hemp Body Lotion to nourish the skin. While the CBD industry continues to boom, efficacy and safety are paramount to the brand as unregulated products have flooded the market. B GREAT, on the other hand, sources its CBD from USA-grown, non-GMO, third-party-tested hemp.

First & Free

First & Free, an American-made CBD brand from the Canopy Growth Corporation. The brand recently announced a new line of CBD Creams: Everyday, Motion and Revitalize. These creams are the latest addition to First & Free’s portfolio of hemp-derived CBD isolate products, including oil drops and softgel capsules, as derived from 100 percent USA-grown hemp. Each 1.76 oz tube contains 2500 mg of CBD, reportedly making First & Free the highest strength hemp-derived CBD topical cream on the US market. Formulated for everyday use, the creams are non-greasy and easy to apply. In addition, all three topical creams do not contain any parabens, sulphates, glycols, fragrances, or soy.

CC Wellness

A leading producer of personal lubricant products, CC Wellness — also known as United Consortium — recently enlisted Vertosa to infuse its first ever CBD products under two signature sensual care brand labels. One of these labels includes LubeLife Water and LubeLife Silicone + Water Based CBD Lubricant, as infused with 100mg of Broad-Spectrum CBD per two-fluid ounce bottle and blending the properties of water and silicone-based lubricants. The LubeLife branded products of CC Wellness are indeed available for ordering online and subsequent shipping to all 50 U.S. states.

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Celebrate the mom, grandma, aunt, or mom-figure in your world this Mother’s Day by treating her to our NEW @wellbycaliva Well Balanced Mellow Out Bath Bomb or Well Restored Moisturizing Serum! 🧖‍♀️🛁 ⁣ ⁣ Help her unwind with this luxurious and experiential bath bomb, formulated with 60mg of hemp-CBD combined with silky lavender and peppermint oil. Or, revitalize her daily moisturizing routine with this nourishing serum that offers a beautifully simple and naturally-derived formula, including 200mg of broad-spectrum, hemp-CBD.⁣ ⁣ Whether you plan to send a wellness care package with all of the essentials to set the scene or even better, grab a some for yourself and join in on the at-home spa day action, she's bound to love a full day of pure pampering!

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Also tied in with Vertosa is Caliva. Caliva recently unveiled Soul Grind, a broad-spectrum hemp-CBD unsweetened cold brew coffee, to the market. Available in Black, Mexican Chocolate and Vanilla flavors, each 8 fluid-ounce can of Soul Grind is composed of organic cold brew with 100 mg caffeine and 10 mg broad-spectrum hCBD, a delicate formula deliberately designed to balance the energizing effects of caffeine with calming hCBD. Soul Grind is available nationwide online, as well as in select stores in the Bay Area and Los Angeles areas of California.

As Caliva is a new kind of holistic wellness brand that takes a 360-degree approach to nurturing the mind, body and soul, also great from Well By Caliva is its Well Balanced Mellow Out Bath Bomb. This product ought to help you soak away the stress and mend body and soul, as formulated with 60mg of hemp-derived CBD combined with calming lavender oil and soothing peppermint oil. The brand’s Well Restored Moisturizing Serum is also of note and will restore skin to a well-hydrated state, offering a simple and naturally-derived formula, including 200mg of broad-spectrum hCBD.


Azuca was founded by Ron Silver, the chef and owner of New York City restaurant Bubby’s, which opened in 1990; Bubby’s now has 2 locations in New York and 6 in Japan. Azuca uses a patent-pending TiME™ Infusion process to make cannabinoids “water friendly,” which allows for a predictable and controllable experience. Typical products on the market take up to 90 minutes to kick in, but Azuca’s products — which ship nationwide — are made to take effect within 15 minutes of ingestion. Azuca also works with other retail brands to power their products, recently partnering with Wana Brands on its Wana Quick line. I had the pleasure of interviewing Silver for The Hype last month.


Tone It Up co-founder Karena Dawn recently teamed up with the creators of Milk Muscle to promote ALTWELL, a newly-launched CBD-Infused CPG line. So whether you are experiencing a lack of sleep due to increased anxiety, learning to balance working from home — with or without a houseful of children — or are looking for a mid-day snack to keep you properly-focused, ALTWELL has carefully-curated (and effective) premium CBD-infused products aimed to help with one’s mind, body and soul. I also had the pleasure of interviewing Dawn about ALTWELL for The Hype last month.

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.

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