Rhyme Report

Published on May 25th, 2020 | by Jerry Doby


Executive Produced by Gucci Mane, Ola Runt Announces ‘Beggin 4 A Body’ Mixtape Dropping June 26

Hailing from the Zone 6 neighborhood of Edgewood, Atlanta, emerging rapper and Gucci Mane protege, Ola Runt, has announced his Beggin 4 a Body [Front Street/Cinematic Music Group] mixtape, out June 26th and executive produced by Gucci Mane. The project will serve as Ola’s second body of work–a follow up to his debut EP Mama Tried, which features the viral hit Feel Like Guwop and earned him co-signs from Lil Baby, 21 Savage, Meek Mill and Southside as well as looks from ComplexHotNewHipHopHipHopDX, and Pitchfork, who stated, “Ola Runt’s willingness to experiment establishes him as a force in Atlanta’s new generation.”

Listen to “Mobbfather” HERE, and watch the visual below.

Due to the success of the video, the track (produced by Cashmoney AP, YoungKio and Hollo) is now available on all DSPs and marks the first official single off Ola’s upcoming Beggin 4 a Body mixtape.

Discussing the inspiration behind the track, Ola shares, “This song means a lot to me. It just tells how I adapted and adjusted to envy and hate. I’m ready for whatever comes with the life.”

Photo Credit: Sam Conant


Ola Runt, an emerging artist from the Zone 6 neighborhood of Edgewood, Atlanta, has been quickly generating buzz in the city and beyond. He began developing his distinctive sound and lyricism in his early teens, cooking up in the studio, which his father built to get him off the streets, for nearly two years before releasing any music. He cites Gucci Mane, Boosie Badazz and NBA YoungBoy as inspirations. As Ola’s musical growth progressed, he started gaining attention from his neighborhood and local peers with tracks like “Brazy Story” Remix, “Monkey Bars” and “Feel Like Guwop,” which picked up organic airplay from local DJs. As the rest of Atlanta took notice, he continued building excitement with collaborations from Young Nudy and 645AR, while working on his debut EP. On March 13, 2020, Ola released his first body of work entitled Mama Tried, featuring standout production from Bankroll Gotit, Yung Tago and Yung Lando, to name a few. The lead single, “Feel Like Guwop,” earned him co-signs from Lil Baby, 21 Savage, Meek Mill, and Southside, and the music video pays homage to the legacy of an Atlanta music scene innovator, Gucci Mane. After hearing the track, Gucci took Ola under his wing as ‘The New 1017’ and included Ola as a featured artist on his upcoming compilation album. Ola is now gearing up for the June 26th release of his Beggin 4 a Body [Front Street/Cinematic Music Group] mixtape, executive produced by Gucci Mane. Atlanta is consistently breeding superstars, with the streets of Zone 6 specifically known as one of the meccas for street raised mega-talents. However you choose to define it, there’s a new wolf walking the Eastside streets.


Cinematic Music Group (CMG) is a multidisciplinary record label, management, and creative studio founded in Brooklyn, NY in 2007 by CEO Jonnyshipes. Originally founded as a hip-hop-focused indie label, CMG quickly grew into a multi-dimensional media company, working with artists of all genres and creating world-class video content. Armed with a passion for artist development, Jonnyshipes aspired to create an environment that would give his artists total creative control to express their artistic visions. CMG’s artist-first reputation proved instrumental in recruiting early signees like Sean Kingston, Nipsey Hussle, Big K.R.I.T., and Joey Bada$$. Since then, Shipes has discovered and launched the careers of artists such as Flipp Dinero, Luh Kel, Yungeen Ace, Xanman, JayDaYoungan, among others, and Cinematic became the home for veteran artists like T-Pain and Cam’ron. As Cinematic heads towards its 13th anniversary, it continues to be one of the industry’s premier independent labels, praised for its unwavering dedication to its artists, the team’s work ethic, craftsmanship, and talent, and its singular devotion to creating superior sounds.


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About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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