GLD X Marvel Partner To Create Jewelry Based On Iconic Superheroes

GLD, recently named by Forbes Magazine as “The Nike of Men’s Jewelry,” is just announced their strategic partnership with Marvel Entertainment.

This is a major milestone for GLD,” reveals co-founder Christian Johnston. “As we approach this partnership with Marvel, we are proud to partner with one of the world’s most recognizable and legendary entertainment brands.”

The multi-year licensing agreement provides the GLD design team comprehensive access to a massive catalog of intellectual property from the comic entertainment company, including all the beloved characters brought to life on the big screen. The GLD x MARVEL collection will be an unprecedented opportunity to appeal to a massive, highly engaged global fan base across both brands. The pieces will respect the revered design elements of the iconic cast of characters for Marvel fans, while also appealing to GLD’s unique and fashion-forward signature design style.

Launching in late May 2020 with a price point ranging between $79 to $99, the GLD x MARVEL collection will include affordable, entry level pieces as well as offering designs in solid gold with precious stones.

GLD will tap their family of customers together with Marvel enthusiasts and put the power of selecting the characters to appear in its upcoming jewelry collections. Fans can visit www.thegldshop.com/pages/marvel-signup to vote for their favorite characters including Spider-Man, Iron Man, Thor, the Hulk, Captain America, Black Panther, Captain Marvel, Doctor Strange, Black Widow, Vision, Venom, Loki, Hydra, Gamora, Groot, and Thanos to be dropped in the initial collection.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over 80 years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.