Published on May 28th, 2020 | by Darren Paltrowitz


The Sounds’ Maja Ivarsson On The New “Things We Do For Love” Album, Motherhood & More

Formed in 1998 in Sweden, The Sounds exploded onto the alt-rock scene with its critically-acclaimed and commercial-successful 2003 debut Living in America. Beyond its title track, Living In America yielded additional hits via “Seven Days A Week” and “Rock’N Roll.” Fronted by the captivating Maja Ivarsson, The Sounds have continued to remain on the forefront of the global music scene, scoring further international hit singles via “Tony The Beat,” “Painted By Numbers,” “Song With A Mission,” “No One Sleeps When I’m Awake,” “Beatbox,” “Something To Die For,” “Shake Shake Shake” and “Thrill.”

The latest album from The Sounds is Things We Do For Love. The band — comprised of ivarsson, Felix Rodriguez (guitar), Jesper Anderberg (guitar, keyboards), Johan Richter (bass), and Fredrik Blond (drums) — spent several years making the album. Prior to the COVID-19 pandemic, the group was set to kick off an American tour on April 28th at Brooklyn, New York’s Rough Trade venue. The title track from Things We Do For Love is embedded below via YouTube for your listening pleasure.

While touring is on hold for The Sounds, I still had the pleasure of speaking with Maya Ivarsson by phone on May 27, 2020; the full conversation is embedded below for your listening pleasure. She not only opened up about Things We Do For Love, but motherhood, life outside of The Sounds and her future plans in general. More on The Sounds can be found online by visiting

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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