has released “Ri..." />Abhi The Nomad Shares New Track “Risky Business” – The Hype Magazine

Rhyme Report

Published on June 29th, 2020 | by Guest Editor

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Abhi The Nomad Shares New Track “Risky Business”

Austin, TX rapper Abhi The Nomad has released “Risky Business,” the second track from his new album Abhi vs. The Universe, coming this fall. The video for this new track picks up where the last left off, with Abhi progressing through the video game challenge he began in the album’s teaser video.

“This song is my life’s background music,” says Abhi. “It’s funky, it’s danceable and it’s the story of a regular human gaining confidence in themselves.”

Abhi has been lauded by many including Complex, Ones To Watch, Consequence of Sound, and Texas blog Ovrld who named Abhi’s album Marbled their #1 album of the decade. His last single “Long Nights” ft. Khary was featured in the Austin Chronicle, V Magazine, and Ones To Watch who said “what really makes Abhi the Nomad so special is his ability to draw you into his lyrics. Never feeling the need to tone down the production and variations within a song in fear of losing the underlying message, Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.”

Abhi has created an entire virtual world around his new album, one in which his fans will be able to unlock tracks by helping him navigate the music industry and level up through various challenges. Abhi vs. The Universe kicked off in this Black Mirror-esqe video where Abhi receives a video game in the mail and is subsequently sucked into the virtual world. As Abhi releases tracks and videos over the coming months, he progresses through the levels of the game as fans saw with the video for his first single “Long Nights” ft. Khary and continuing with the video for his new single “Risky Business”. Abhi also advances in the game by streaming to fans on Twitch, which he’s been doing regularly, playing games like Super Smash Bros and Warzone, as well as giving fans a peek behind the curtain with streamed production sessions.

By journey’s end, fans will have their hands on the wildly creative 27-year-old’s most ambitious and fully realized work to date, a clever, probing exploration of love and independence, pain and masculinity, evolution and perseverance. Like much of Abhi’s catalog, the album blends hip-hop, funk, R&B, and indie rock into a swirl of addictive hooks and intoxicating grooves, but the music here is lighter and more buoyant than ever before, packaging weighty ruminations on growth and change inside playful pop facades. 

The son of a teacher and a diplomat, Abhi was born in southern India, but he spent his formative years crisscrossing the globe, calling Beijing, Hong Kong, New Delhi, and the Fiji Islands home at various points during his itinerant childhood. At 18, he moved to California, where he recorded his debut EP, Where Are My Friends. Just as his career began taking off, though, Abhi’s student visa expired, and he abruptly found himself forced to leave the country. Unsure of his next move, he headed back to India, then to France, where he devoted the better part of the next year to completing work on his full-length debut, Marbled. Drawing comparisons to Beck and N.E.R.D., the album was a critical and commercial smash, amassing more than 40 million streams on Spotify alone and prompting an avalanche of rave reviews. NPR hailed the record’s “hybrid…of rap and melodic pop musings,” while Consequence of Sound called it “the sound of an artist determined to make his mark,” and Mass Appeal described Abhi as a “multi-instrumentalist force of nature.” In 2019, he returned with his sophomore effort, Modern Trash, an apocalyptic, environmentally conscious concept record that garnered even more acclaim and led to sell-out headline dates around the country along with festival slots everywhere from ACL to Hangout. 

 

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