Hennessy’s $3M Unfinished Business Initiative Now Accepting Applications to Help Black, Asian American & Latinx Small Businesses

Hennessy’s Unfinished Business program is now open for applications – the brand’s $3M small business initiative helping Black, Asian American and Latinx small businesses power through the immediate financial challenges as a result of COVID-19 pandemic.

Hennessy has a history of supporting community and enriching culture, so in response to the global pandemic, this long-term initiative will support those hit hardest. The COVID-19 pandemic has disproportionately affected Black, Asian American, and Latinx communities and Hennessy believes that rebuilding businesses in these areas is essential to an equitable recovery and a more just economic and social future for communities of color.

Details on the program include:

Partnerships with the Asian American Business Development Center, the Hispanic Federation and One Hundred Black Men will ensure capital is distributed at the community-level
The initiative will provide ongoing access to information, educational content and other resources to safeguard business continuity during the crisis and beyond
To encourage applicants, Hennessy enlisted filmmaker Haley Anderson to lift the voices of seven minority small business owners, describing the current challenges they face, as well as the systemic issues this crisis has exacerbated
As an additional resource for small business owners, Hennessy will host IG Live sessions that offer commentary, advice and open Q&As with Unfinished Business partners, community experts, and more

Eligible businesses can submit their applications now through Wednesday, July 1^st by visiting UnfinishedBusiness.US.