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Published on June 23rd, 2020 | by Guest Editor


Millennial Beauty Mogul BiggJazz Is Now Taking Over Your Kitchen

Serial entrepreneur, viral social media influencer and author Jazmine Ameerah Cheaves, popularly known as “Lookin Ameerah” or simply “BiggJazz”, is a young visionary who is truly flexing her millennial muscle. At only 24 years-old, the young business mogul has generated millions from her cosmetics products, touring lash classes and cookware brand in just a few short years.

Originally from Savannah, GA, BiggJazz is the owner of The Glam Trap, a full-service beauty studio in Atlanta. She got her start as an entrepreneur during her time at Georgia State University, and shortly after graduation in 2016, began to host eye lash seminars. At her very first class, she racked up an extraordinary $50,000 in one day, putting her on the map as one of the biggest names in the lash and beauty industry. From there, she started taking her classes on tours around the country, garnering tons of fans in the process. To date, flamboyant powerhouse boasts nearly 400,000 followers and counting across her Instagram platforms.

Even more impressive, though, is her ability to identify opportunities even in the midst of hardship. When the Covid-19 pandemic crippled the nation this spring, BiggJazz had to close the doors of her beauty shop  for safety precautions.   However, as someone who loves to cook, she came up with the idea to launch her own line of cookware called Lookin Ameerah Cookware, which consists of colorful and uniquely styled cooking products and accessories.  In just a few weeks, the company is making a statement, with online orders soaring through the roof. BiggJazz also has a cookbook entitled Lookin a Cookbook with some of her favorite recipes and is releasing her own line of seasonings and sauces.

“I’m just an entrepreneur to the core, a real hustler,” she said. “I feel like in order to be successful in this society you can’t sit back and wait on opportunities, you have to make things happen for yourself. When the quarantine started, no one was coming to book appointments at my shop, so instead of feeling sorry for myself, I started another company in an area that I enjoy, cooking. People are loving the products and I can’t wait to release more items and recipes.”



Among some of her products are 24 karat gold silverware sets, rainbow colored multi-tasking pots,  cooking utensil sets, seasoning salts, and a juice kit, all available on the company website.  Followers are likely to see her bouncing to Hip-Hop beats while whipping up savory dishes in her kitchen.

BiggJazz’s hustle completely dispels the widespread notion that millennials are entitled and lack initiative. The reality is that this young trendsetter is leading a tidal wave of young entrepreneurs who are not only innovators, but real money makers who understand technology, the market and its needs.

“I think millennials and their ideas are more important now than ever before. We have a lot of talent and creativity,” she said.  “That’s why I make a point to encourage my followers and let them know that if I can do it, they can do it. Watch out for us!”

In the near future, fans can look forward to much more from BigJazz, as she is preparing to release new apparel and another book this summer.

Keep up with BiggJazz on Instagram @_lookinameerah, and her businesses pages @theglamtrapllc and @lookinameerahcookware. Her cooking products can be found on


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