Who is Young S.H.O?
Musical artist Young S.H.O, aka Shannon Deonte Collins, is a man with both a plan and a dream that began in childhood. Having begun singing and playing the drums as a kindergartner, the Johnston, SC native went on to start his first rap group, MOB, at the age of 11 and by age 17, entered the larger stage as part of Called M80. Together, they recorded “80 Wave,”“Born G,” “Real to My Nature,” “80 Branches,” and “80 Branches 2 and 8 Reloaded.”
When Called M80 parted ways, Young S.H.O went solo as SPL Entertainment, dropping his first album, Zyian (containing the hit singles “Sill Azz” and “Scoota Scoot”) in 2017. As the album title implies, the hip-hop artist was enjoying an evolving career based on aspiration, inspiration, hope and creativity.
His 2020 release, Strength Power Loyalty, demonstrates a new direction for his hustle and the value he places on partnership. Distributed by Empire (via third party label Trap Religion), it was produced by the talented Cyxst and contains hard-hitting tuneslike “More Cash Than You Done Had” (featuring Sauce Walka), “Bachata Wit Da Choppa” (featuring Peewee Longway and Omerta SoufSide) and the sexy, long-playing track, “Dip Low.” His addictive beats are fast catching on with the DMV’s most popular music curators, DJ Blustar, DJ Oneway, and DJ No Request.
Where did the name Young S.H.O come from, and who gave it to you?
It’s short for “Showtime.” My friends called me that every time that I would freestyle.
What was the first rap song that you can remember learning, and why did you connect with it?
The first rap song I learned was Bone Thugs n Harmony’s “Thuggish Ruggish Bone.” I loved the melody — was so dope!
Who were your musical inspirations when you started?
I enjoyed Goodie Mob, OutKast, Field Mob, Eminem, CeeLo Green, Twista, and Tech N9ne.
Who influences your music now?
Big K.R.I.T.
Is there an artist whose career track you’d most like to follow? Have you met?
I’d say Sauce Walka. We did a video together More Cash Than You Done Had .
How would you describe your work ethic, and how does it translate to your personal life?
I’m a super workhorse. I take no days off. My personal life is one and the same. I work extremely hard and don’t let up. Period.
Of all of the songs that you’ve written and recorded, which is your favorite and why?
My favorite song is “Flavor.” It has a swag that gives me chills!
Your latest album, Strength Power Loyalty, was released in February. Where did you record it, and how would you characterize it?
Strength Power Loyalty was recorded at Young Land Studio in Richmond, VA. I’d describe it as being hardcore, versatile, party buzz, and lit.
What is your favorite single from the album and why?
My favorite new single is “Dip Low” because it’s got that “get up and groove” feel and makes you want to party.
You’ve collaborated with numerous artists in the past. Who made the biggest impact on you musically and how?
Sauce Walka. He just gave my music life and made me feel great about it.
Who would you most like to collaborate with in the future, either artistically, or as a potential producer?
Kendrick Lamar.
What are you working on right now?
A new mixtape called Immortal.
Who does your music speak to (i.e., who are your fans?)
My fan base is made up of mostly youth, women, and DJs.
Why is it important to you to share your music globally? Where do you hope to take it next?
I want the whole world to hear my music. I hope to take it to the top!
How do you feel about touring and performing live?
Touring would be a dream. I haven’t done it yet, so fingers crossed!
In an era where music is now streamed, how important is it to you to still make videos?
Music videos are still very important. I think visual is where the game is now. The fans have gotta see it to feel it.
How many children do you have and what do you hope they learn from observing your career?
I’m a father of four. I hope that what my children will learn from me is the value of working hard and following your dreams.
Who would you say is your personal hero and why?
Allah because he is the head of my life. Without him, I am nothing.
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