Published on June 26th, 2020 | by Percy Crawford0
Young Entrepreneurs: Why You Should Know Luke Cervino!
Kendrick Perkins’ 26-year old business manager, Luke Cervino is just getting started.
The phrase “Age ain’t nothing but a number,” is often times overused by men and women feeling like father time is creeping up on them. In the case of, A1A Media President, Luke Cervino, it’s the opposite. He has the experience in the business world of a seasoned vet, although he’s only 26-years old. The New Jersey native was introduced to corporate America at a young age. He retained a ton of knowledge and took flight. Now, serving as the business manager for NBA world-champion and ESPN analyst, Kendrick Perkins along with several other A-list clients, Cervino is channeling his energy towards a media group. Cervino is the product of making your contacts count. Helping others connect the dots on the business front and providing a platform for his clients to extend their professional portfolios is what, Cervino excels at.
During a recent conversation, we discuss the ins and outs of Cervino’s role in his client’s business ventures, the effects of positive energy as well as Tridelix, the 5D printing company.
I call you, “The dude that knows everybody.” So, that brings me to my first question, who is Luke Cervino and how do you know so many prominent people from all walks of life?
Luke Cervino: (Laughing). Who is Luke Cervino? That’s a loaded question, Perc. The short answer is, I bring big companies to clients and I bring clients to big companies. It’s a two-way street, but at the end of the day, it’s all about helping people for me. I have been put in a position to help some people through my network and my contacts and that means more to me than any title. The ability to put people in touch with the right people to prosper. I’m currently Kendrick Perkins’ business manager and I have about 20-other A-list clients I’m working with as well. I started my own media agency called, A1A Media. I know my agency will change the landscape of representation for brands, products, athletes and influencers alike.
As far as how do I know so many people, it’s just about good energy at the end of the day. I meet someone… I feel like I’m a pretty good judge of character. If the energy is right, I stay connected with them and vice versa. See Perc, what most people don’t understand is, if I meet you today, there may not be any business for us to conduct at that moment. But… if the energy is good, we stay in touch and weeks, months sometimes even years down the line, if there is something that comes up on the business side and it makes me think of you, I’ll hit you up. The business doesn’t have to be immediate. I learned that from my father.
Kendrick is literally all over the place right now. He’s getting a lot of face time, and that’s always a good thing.
Luke Cervino: Yeah man! “Perk” is the man. we have so much stuff going on with him, man. He’s going to have an amazing year despite the world being on pause right now. In fact, as crazy as this sounds, in some ways, not just, “Perk” but many of my clients used this time to access some things and are embarking on different ventures that they may not have had time to sit down and look at if it wasn’t for this downtime. Obviously, you don’t want things like this pandemic to happen, but you still have to use your time wisely and all of my guys have been tremendous at doing just that.
I feel like so much of what you do is based on building and keeping great relationships and to build and keep relationships, it comes down to respect and trust. Is that an accurate statement in your opinion?
Luke Cervino: That’s very accurate. And I think because of my age and me being so young, I have to gain both almost instantaneously. I don’t get the benefit of the doubt like an older guy would, so I have to make that impression right away and I feel I have been successful at doing that.
Is it uncomfortable for you to talk to guys who in most cases are older than you about their brand or business ideas? Maybe uncomfortable is the wrong word, intimidating?
Luke Cervino: No, not at all because I’m confident in my abilities to bring value to the table. I think to be intimidated or uncomfortable in a situation is when you lack belief in what you’re doing, or you lack confidence in your client’s abilities to deliver. Neither of those apply to me. I have unbelievable faith in myself and even more in my clients. I work with some amazing clients. I don’t want to reveal too much, but when you see all that I have going on with some of the clients who I am working with… big things coming.
That’s awesome! I can’t wait to see it all. I think your diversity is one of your better qualities. Your ability to fit in no matter what crowd you are in is rare, but at the same time essential.
Luke Cervino: I appreciate that. It’s very essential. That comes from my upbringing. I grew up in a suburban neighborhood in New Jersey, but I played basketball in the inner cities at a very young age. That brought me out of my element growing up, so I saw two different worlds. That was very important to me. I understood both worlds at a very young age and it’s only helped to mold the person I am today. If you understand where a person comes from and what makes them tick, you can really start to build a relationship with that person. The better you understand something, the better you relate to it. I was just fortunate enough to see both sides.
Everyone you have linked me with had nothing but great things to say about you and your family. The relationships seem to be organic and it’s always great when you can turn a personal relationship into a business relationship, and it doesn’t compromise the personal relationship. I think that’s a testament of both sides being good people.
Luke Cervino: Perc, there is not one person who I have put you in touch with, who I wouldn’t give the shirt off my back to. It’s a family affair, man. And you’re right, all friendships aren’t meant for business purposes, but I’d like to think, if I can call you a friend, I could do business with you. Of course, that’s not a 100% approval rate because I’d be lying to you if I say I never got burned, but you learn from those moments and keep it moving in a positive direction. I believe you get out what you put in, so we’re going to continue to work, cross these brands, and continue to network with the masses.
I can’t let you go without getting you to talk about, Tridelix. You are working with, Mr. Phil Zamloot and those 5D prints are unbelievable, man.
Luke Cervino: I’m here to tell you, no matter what video you saw of a Tridelix print, it didn’t do it any justice. When you see one of these things in person, it’s going to blow your mind. You haven’t seen prints like this. Those are gaining a lot of traction in the sports circles and we will continue to expand on that as well.
You have your hands in on everything, continued success to you, I appreciate you for all that you have done for me, and I can’t wait to see what’s all in store from you and the people you represent. Is there anything else you want to add?
Luke Cervino: Thank you, Percy for the interview. Everyone can check out the website www.a1a.media. I’m very active on Instagram @lukecervino and my email address is [email protected]. If you have a brand or product that you want to get into the hands of top athletes in the world or you’re looking to do influencers marketing with influencers who fit your niche, contact me and let’s talk.Tweet