Beth Keeping Delivers Her Anti-bullying Anthem “Cool Kids”

British singer/songwriter Beth Keeping is using her platform to help the youth of today. Her latest single “Cool Kids” focuses on bullying and the devastating effects it can have. Through bright, colorful instrumentation and infectious melodies, Keeping sings about her own experiences with bulling and how having the strength to pull through can lead to amazing things. The candid track highlights a serious issue, but through lighthearted lyrics, creating a buoyant and youthful track, bursting with energy!

The songwriter shares, “Whether it’s at school or in the workplace, bullying happens when those who are popular or powerful in some way choose to use that power against others. And usually this behaviour is driven by something deeper such as insecurity, peer pressure, personal trauma or having been bullied themselves.”