Lifestyle

Published on July 31st, 2020 | by Darren Paltrowitz

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Have You Heard About Priyanka Chopra Jonas’ New Collaboration With BON V!V Spiked Seltzer?

Originally known as SpikedSeltzer, BON V!V was the first-to-market hard seltzer brand, creating that very category in 2012. Ultimately, BON V!V is a premium hard seltzer that tastes great with 0 grams of sugar and only 90 calories, while also naturally gluten-free. For this writer personally, this combination is the perfect balance of natural flavors and refreshment and a sessionable 4.5 percent ABV.

Earlier this week, it was announced by BON V!V that actor, producer and philanthropist Priyanka Chopra Jonas would be the brand’s new Creative Advisor. Commented Lana Kouznetsov, VP of Beyond Beer at Anheuser-Busch: “We’re thrilled to have Priyanka on board as our first-ever Creative Advisor for the brand.” Continued Kouznetsov: “Our focus is always on creating the absolute best products we possibly can for our drinkers, which is why in the last year we’ve been busy refining our flavors, our packaging, and our creative campaigns to deliver what we know our consumers will love. Our brand fans have sophisticated taste and want to enjoy every moment, and we can’t wait for them to see how Priyanka infuses her touch on BON V!V this year.”

The partnership between Priyanka Chopra Jonas and BON V!V kicked-off earlier this year with #TogetherWomenRise, a program recognizing 20 women overcoming the challenges presented by the global health crisis. The program celebrated these women and donated funds towards their efforts.

Now, in time for entertaining within the Summer 2020 season, Priyanka Chopra Jonas is introducing “Make Me Blush,” her signature summer BON V!V cocktail that’s the perfect accoutrement to special moments at home. You can elevate any brunch or daytime fun with this refreshingly easy and elegant spin on an Arnold Palmer, as featuring a hibiscus tea popsicle topped with BON V!V Pear Elderflower Spiked Seltzer, a lemon wheel and fresh mint garnish.

Explained Priyanka Chopra Jonas: “The magic of taste is being transported to a time, place, or memory with one sip or bite. For me, that first sip of BON V!V takes me on vacation every time.” Continued Chopra Jonas: “I’m thrilled to be taking on this new role with the brand, and I’m excited to share the BON V!V experience with people everywhere.“

Furthermore, to turn a cocktail experience into a fabulous summer soiree, Chopra Jonas has curated a beautiful BON V!V Summer Brunch Box. The kit includes everything needed to enjoy a bubbly day, including makings for the “Make Me Blush” cocktail, dining accessories, and chic décor. Plus, 20 percent of proceeds benefit CARE, an organization devoted to fighting poverty and empowering women around the world. Retailing at $50.00, boxes will be released every week for a limited time.

More on all things BON V!V with relation to Priyanka Chopra Jonas can be found online by www.bonvivspikedseltzer.com/brunch and/or www.instagram.com/bonvivspikedseltzer.


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.


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