Joséphine Heats Up the Summer with Latest Release, “BabyGirl” – The Hype Magazine

Music Reviews

Published on July 24th, 2020 | by Guest Contributor

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Joséphine Heats Up the Summer with Latest Release, “BabyGirl”

With the nostalgic sound of decades past, Joséphine gives us her latest single “BabyGirl.” On this track, Joséphine pines for her lover, who she is afraid has “found somebody new.” With influences from Ella Fitzgerald to Amy Winehouse, “BabyGirl” is reminiscent of a song you would hear in a ‘60s jazz lounge with a modern, pop twist. With a sultry bassline and piano arrangement, we hear Joséphine plead “Won’t you stay if I call out your name?,” in one last attempt to save her relationship. A tale about one-half of a relationship not realizing the extent of the other’s love, but one you still want to dance to in your kitchen with a glass of wine in hand.

Joséphine shares of the video and song:

“I took a trip to Israel late last year with a vision to connect with my roots and make art there. I was wandering around Jaffa (South Tel Aviv) one evening and happened across this Hotel – Inta Gay Hotel (yes it is a gay hotel!). I walked in and saw they were doing a live model sketching – this handsome man perched upon a gorgeous deep burgundy chaise lounge, string lights draped around him as guests drew him. Immediately I knew – this was BabyGirl. The entire hotel had this beautiful vintage Art Deco aesthetic that made me feel like I was coming home. The owners Kobi & Ziv are great friends to this day – they saw the vision and had a lot of faith in me. I’m proud to say that with no plan, no money and no connections I was able to fulfill this dream to create art in a place I love, with strangers who became family, showcasing Israeli creatives & highlighting their work. “BabyGirl” is about empowered vulnerability. It’s about owning one’s value, femininity and the inherent power in love.”
The video generously compliments the song, “showing” a perfect correspondence to the tune’s “tell” and giving the listener a taste of her ambiance. Characterized by decadent scenes within a hotel, it details the fuzzy romance between her and the non-committed lover in the song. The viewer can almost smell the cigarettes in the bar scene, as Joséphine hands her man a ruby-red strawberry, which winds up in the final shot, but now with a bite taken out of it. Through this enticing song/video Joséphine clearly demonstrates her brand: that she is luxurious and not messing around, and that the music-world is her oyster.

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