Run the Jewels share JU$T visual, announce cannabis line

Run The Jewels, the lauded duo of El-P and Killer Mike, have shared a new lyric video for “JU$T (feat. Pharrell Williams & Zack de la Rocha)” from their critically adored new release RTJ4, which has quickly become a mainstay on mid-year “best of” lists, including USA Today, Time, Rolling Stone, Entertainment Weekly, NPR, Pitchfork, American Songwriter, and more. The album standout boasts features from Pharrell Williams and Zack de la Rocha and has been paired with a mind-bending stop motion visual courtesy of Pulse Films’ Winston Hacking. “I worked closely with Run The Jewels to create a satirical time-capsule of 2020 thus far, capturing the sentiment of their song using collage animation,” states Hacking. “Drawing on the influence of Public Enemy’s classic ‘Shut ‘Em Down’ video, we combined cut up images from contemporary and historical events into a psychedelic protest vignette, a visual fuck you to systemic racism.”

The duo have also just announced a collaboration with the cannabis producer LEMONNADE-a sister brand to COOKIES that represents the top sativa-focused cannabis collection on the US market- to launch their first RTJ-branded strain, Ooh La La.This potent partnership between Berner-the Bay Area rapper and entrepreneur who built COOKIES into one of the largest cannabis brands in the world-and RTJ rapper Killer Mike and rapper-producer El-P developed organically, stemming from a longstanding mutual admiration, a shared passion for music, cannabis and advocacy. In addition, Run the Jewels is proud to announce that via the release of RTJ4, they’ve raised over $170K so far in donations for the National Lawyers Guild Mass Defense Program. For more info on RTJ x cannabis, please visit www.rollthejewels.com

Offering tough, prescient words of truth to a nation in crisis, Run the Jewels deliver their greatest album yet” – VARIETY

“This is 2020 in audio form, an incendiary album that sounds like it was written and recorded last weekend, but built to last long after whatever is about to happen happens.” – FAST COMPANY

“The agility of the pair’s respective mic skills is no surprise to longtime listeners, but the fact that it’s often directed at our flawed institutions — from the ‘slave masters’ on our dollar bills in ‘Ju$t’ to, yes, police brutality in ‘yankee and the brave (ep. 4)’ — feels like a shot of adrenaline during a moment in which so many of us are searching for an emotional release.” – BILLBOARD

“Few musical artists are as well equipped to speak to the unrest in the United States right now quite as well as Run the Jewels” – NEWSWEEK

“its energy and words uncannily designed for right now.” – WALL STREET JOURNAL

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Tags: #HypeMagazine, #RhymeReport, #TheHypeMagazine, #TheHypeMagazineNetwork, Berner, El-P, Killer Mike, Ooh La La, Pharrell Williams, Rhyme Report, Run The Jewels, Zack de la Rocha