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Published on August 30th, 2020 | by Marilyn Reles

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Hip Hop Artist Chaycin’ Change & the Ways in Which Millennials Can Bridge the Gap

Chayce Whiting aka Chaycin’ Change is a Los Angeles based hip hop artist, writer and producer. Raised in Sacramento, Chayce’s is a character is of humbleness and faith, with a mission to not only affect individuals with his music, but also to reassure and comfort those who might otherwise feel isolated. Chaycin’ Change presents a new brand of selfless hip hop. By combining traditional gritty hip hop/trap production with profound content and lyrical substance, Chayce’s ability to create memorable and distinct music is singular. Taking influence from 2Pac, Jay-Z and Eminem, as well as his own personal observations and ambitions, Chayce focuses on the current millennial generation with the goal of turning the disconnected into a confident generation that will look out for themselves in order to
be able to care for those less fortunate.

We sat down with Chayce to discuss the Sacramento music scene, his focus on the millennial generation as well as what’s to come for him in 2020.

How do you feel growing up in Sacramento influenced your music? And what can you tell us about the music scene in Sacramento?

Growing up in Sacramento influenced my approach to music more than my actual expression.  Being surrounded by an abundance of talented musicians and artists that are selfless is truly a blessing. The energy in Sac coming up for me was very collaborative.  It helped me to understand the balance of energies needed when creating collaboratively.  Most of Sac’s best talent  ventures out for greater opportunities but still uses the network of other Sac artists doing the same thing. We hold each other down. 

Why do you choose to focus your efforts on the millennial generation and what sort of role do you feel music can play in the millennial plight?

Really my music takes the stance of self accountability so as a millennial myself, I speak from the position I’m in. Millennials are the bridge between the dreams of the past and the possibilities of the future. There’s always been a genuine disconnect between one generation and the previous. Right now we are witnessing an opportunity for infinite change but we have to be connected. This bridge is essential. It’s imperative that more than anything millennials reconnect the youth to the elders.

How important do you feel it is to create and release music in 2020 and what is your advice to those artists who may be a bit hesitant to create right now?

2020 has definitely provided a bit of a renaissance period for independent artist. In my mind it presents a great opportunity to gain some new listeners while people are stuck at home. But truthfully It’s as important as one feels it is.  If you feel like creating and are moved to do so, make it happen.  If there’s something weighing on you that’s making it difficult to tap in to your creativity, address it. Art is an expression of life, you have to experience and live through some stuff to reach that next artistic expression.  I never force it.  I personally have been using a lot of 2020 to align the business side of my craft and also really tap in to how I’m feeling.  There’s been a lot to take in for me personally this year as well as everything we have all been dealing with on a global scale. As an artist we have to make sure we mind our mental.  So whether it’s a session or a nap do what’s best for you.

Who are some of your musical inspirations and why?

Some but not all..Lil Wayne, 2Pac, Jay-Z, Busta Rhymes,  Andre 3000, E40, Eminem, Sugafoot (Of the Ohio Players), Jimi Hendrix, Red Hot Chilli Peppers, Alanis Morissette and a lot of others… I chose the ones I chose to name specifically for the lyrical integrity, great tonality and an expressed value of a true individual opinion. Each of these artists has such a wide range of expression within their craft. None of them adhered to a box, genre or label. They were each innovative, charismatic and true to themselves.

According to your bio, you intend to change the collective consciousness through your music. Can you elaborate on this? 

Music is a doorway to the soul.  I intend to positively affect the consciousness of the masses through a repetitive agenda of self- accountability, growth, manifestation, positive affirmations, self love and selflessness. I want those intended to understand that the law of the land is love and the natural rhythm of the universe is cooperation.  While bringing a relatable journey of creating better opportunities for myself and the ones I love, I will connect to listeners through conversation and provide a safe place for those struggling to accept themselves by affirming that they are not alone. Executed mostly through the transparency of me my music. I take pride in being myself and not needing any gimmicks or smoke and mirrors to be accepted. That’s a rare thing in this industry but the future is transparent. People want to know who you really are and one can only pretend for so long.

What is your proudest accomplishment in music?

Having a stranger know my lyrics and tell me that my music has actually inspired them and helped them “make it thru” has been the most rewarding so far. The moment came at a time when I wasn’t in the most confident space and definitely meant a lot. Shoutout Quinton from Sacramento for some much needed reassurance along this journey. God be working through people more than you ever know. 

Where do you see yourself and your music career heading in 5-10 years? What are some goals you have?

Some immediate goals as an artist are I want chart in two different genres simultaneously, sell out a show in and out out of the country, release a song with my dad, go on my first tour and headline my first tour.  10 years from now I want my label, Inara Records to be a household name and key entity in the discovery and development of talent throughout the world.

What’s next in 2020? Can fans anticipate new music?

Well definitely doing as much promo as possible for Overdrawn.  I also have an acoustic EP dropping in the Fall/Winter and a few collabs/ features being released with some dope artists. Ready to hit a stage once that’s a thing again!



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