Luka Sabbat Collaborates with Eyewear Brand Roberi & Fraud and Retailer boohooMAN.com for Sunglasses Collection

This August, global online fashion retailer boohooMAN has taken on a new venture by teaming up with luxury Dubai-based eyewear brand Roberi & Fraud to launch a premium collection of sunglasses, fronted by model and actor Luka Sabbat.

The collaboration is the first of its kind for boohooMAN, reaching the realms of luxury fashion, while bringing accessibility to their demographic. ‘Part of our DNA as a brand is that we provide fashion forward garments which enable our consumers to keep up with current trends. We know that our customers have a desire to mix high-street with high-end, so this collaboration bridges that gap.’ – Samir Kamani, CEO.

Since launching in 2017, Roberi & Fraud has become a leading luxury eyewear brand after paving their way into a name synonymous with a-list celebrity style. An aesthetic led by retro, futuristic frames, premium quality and clean silhouettes captured the fashion world’s attention after the likes of Bella Hadid, Rihanna and YG were spotted wearing the shades.

boohooMAN & Roberi & Fraud came together this year with a mutual aim to provide a global audience with aspirational yet attainable products. With multiple celebrity collaborations behind them, boohooMAN continues to break barriers and bridge gaps between high street and high end- this time round providing a quality, durable product for summer. The range contains 3 styles: classic round, narrow & oversized perspex square frames, all available in an array of colourways.

To bring the campaign to life, the range is fronted by actor, model and style icon Luka Sabbat. The 22 year old, Grown-ish actor’s distinctive, versatile look perfectly combines the aesthetic of the two brands. Luka’s style and talent has allowed him to develop a strong social media presence and connect directly with a millennial and gen z audience, perfectly aligning him with the boohooMAN brand.

With price points ranging from $40, the collection became available Wednesday 12th August on: https://www.boohooman.com/us/mens/collections/boohooman-roberi-fraud

About boohooMAN:

Online global retailer boohooMAN.com is the leading, pure play online, shopping destination for young men. The brand continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2016, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Quincy, Tyga, Rae Sremmurd, French Montana and Quavo. The brand engages with millennials in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.